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SEO Audit Checklist – CrawlRaven 200-Point Audit (Free Google Sheets Template)

The most comprehensive SEO audit checklist available — covering technical SEO, on-page, link audits, local SEO, and ecommerce. Grab the free Google Sheets template or join the waitlist to automate it.

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The complete SEO audit checklist

172+ individual checks across 5 categories.

Technical SEO Checklist

47 checks
robots.txt is properly configured
XML sitemap is valid and submitted to GSC
All important pages are indexable
No redirect chains longer than 2 hops
HTTPS is implemented site-wide
Canonical tags are used correctly
Core Web Vitals pass on all key pages
Mobile-friendliness passes Google test
Structured data is valid (no errors)
+ 38 more checks in the full template

On-Page SEO Checklist

38 checks
Every page has a unique title tag (50–60 chars)
Every page has a unique meta description (120–160 chars)
H1 tag exists and contains primary keyword
Images have descriptive alt text
Content matches search intent
No duplicate content issues
Internal links use descriptive anchor text
Target keyword appears in first 100 words
+ 30 more checks in the full template

Local SEO Checklist

24 checks
Google Business Profile is fully completed
NAP is consistent across all citations
LocalBusiness schema is implemented
Location pages exist for each service area
Reviews are being actively collected
GMB posts are published regularly
+ 18 more checks in the full template

Ecommerce SEO Checklist

35 checks
Product pages have unique descriptions
Product schema includes price and availability
Faceted navigation uses noindex or canonicals
Breadcrumb schema is implemented
Out-of-stock product pages are handled correctly
Category pages are optimized with content
+ 29 more checks in the full template

Get the SEO audit checklist

Grab the free Google Sheets template with all 172+ checks, or let CrawlRaven run the entire audit automatically and generate a prioritized report for you.

Google Sheets Template

172+ checks · 5 categories · Free

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Make a copy to your Google Drive. No account required.

Automate the Audit

CrawlRaven runs all 172+ checks automatically and generates a prioritized report.

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Frequently asked questions

What is an SEO audit checklist?

An SEO audit checklist is a structured list of technical, on-page, and off-page factors to review when evaluating a website's SEO health. A comprehensive checklist covers crawlability, indexation, Core Web Vitals, structured data, internal linking, backlink quality, and more. The CrawlRaven 200-Point Audit covers 200+ individual checks across five categories.

How do you use an SEO audit checklist?

Work through each category in order: start with technical SEO (crawlability, indexation, HTTPS), then on-page (title tags, meta descriptions, headings, content), then links (internal and external), then local SEO (if applicable), then ecommerce (if applicable). For each item, check the current status, flag issues, and assign a priority and owner. The CrawlRaven tool automates this entire process.

What should an SEO audit checklist include?

A thorough SEO audit checklist should include: technical SEO checks (robots.txt, XML sitemap, HTTPS, canonical tags, redirect chains, Core Web Vitals, structured data), on-page checks (title tags, meta descriptions, H1 tags, content quality, duplicate content), link checks (broken internal links, external link quality, backlink profile), and platform-specific checks for local or ecommerce sites.

How often should you run an SEO audit?

Run a full SEO audit at least quarterly, or after any major site change — redesigns, CMS migrations, new feature launches, or significant content additions. High-traffic ecommerce sites should run audits monthly. Automated tools like CrawlRaven can run continuous monitoring so issues are flagged as soon as they appear, not weeks later.

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Skip the spreadsheet — automate your SEO audit

The CrawlRaven 200-Point Audit runs every check automatically and gives you a prioritized fix list.

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200+
Point audit checks