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SEO Audit Checklist – 200+ Checks (Free Excel Template)
The most comprehensive SEO audit checklist available — covering technical SEO, on-page, link audits, local SEO, and ecommerce. Download the free Excel template or use our automated tool.
The complete SEO audit checklist
172+ individual checks across 5 categories.
Technical SEO Checklist
47 checksrobots.txt is properly configured
XML sitemap is valid and submitted to GSC
All important pages are indexable
No redirect chains longer than 2 hops
HTTPS is implemented site-wide
Canonical tags are used correctly
Core Web Vitals pass on all key pages
Mobile-friendliness passes Google test
Structured data is valid (no errors)
+ 38 more checks in the full template
On-Page SEO Checklist
38 checksEvery page has a unique title tag (50–60 chars)
Every page has a unique meta description (120–160 chars)
H1 tag exists and contains primary keyword
Images have descriptive alt text
Content matches search intent
No duplicate content issues
Internal links use descriptive anchor text
Target keyword appears in first 100 words
+ 30 more checks in the full template
Link Audit Checklist
28 checksNo broken internal links (4xx errors)
No broken external links
No nofollow on important internal links
Anchor text diversity in backlink profile
No toxic backlinks pointing to the site
Important pages have sufficient internal links
Outbound links are relevant and authoritative
+ 21 more checks in the full template
Local SEO Checklist
24 checksGoogle Business Profile is fully completed
NAP is consistent across all citations
LocalBusiness schema is implemented
Location pages exist for each service area
Reviews are being actively collected
GMB posts are published regularly
+ 18 more checks in the full template
Ecommerce SEO Checklist
35 checksProduct pages have unique descriptions
Product schema includes price and availability
Faceted navigation uses noindex or canonicals
Breadcrumb schema is implemented
Out-of-stock product pages are handled correctly
Category pages are optimized with content
+ 29 more checks in the full template
Download the SEO audit checklist Excel template
The Excel template includes all 172+ checks with columns for status, priority, notes, and assigned team member. Updated for 2025.
SEO Audit Checklist 2025.xlsx
172+ checks · 5 categories · Free
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