How Much Does an SEO Audit Cost in 2025? (Complete Price Guide)
A detailed breakdown of SEO audit costs: freelancer rates, agency prices, enterprise audit costs, and how to get professional SEO audits affordably.
How much does an SEO audit cost in 2025?
SEO audit costs vary enormously depending on the scope, provider, and your site's size. Here's what you can expect to pay at each level:
Automated SEO audit tool subscription: $29–$299/month
Tools like CrawlRaven, Semrush, Ahrefs, and Screaming Frog charge monthly subscriptions. For ongoing audits, this is the most cost-effective approach. CrawlRaven starts at $49/month for the Starter plan, which includes 5,000 pages per crawl and unlimited audits.
Freelance SEO consultant audit: $300–$1,500
A freelance SEO consultant charges per project for a one-time audit. A basic audit of a small business site (under 100 pages) typically costs $300–$600. A more thorough audit of a larger site runs $800–$1,500.
SEO agency audit: $1,000–$5,000
SEO agencies charge more due to overhead and team involvement. A standard agency SEO audit costs $1,000–$3,000 for mid-size sites. Enterprise audits from top agencies can cost $5,000–$30,000+.
What affects the cost of an SEO audit?
- Site size: More pages = more crawling and analysis time
- Technical complexity: JavaScript-heavy sites require more specialized work
- Scope: Technical only vs. full SEO audit (technical + content + links + local)
- Provider type: Tool vs. freelancer vs. agency
- Deliverables: Raw data vs. professional report with recommendations
Is an SEO audit worth the cost?
For most businesses, yes. A professional SEO audit identifies specific fixes that directly improve rankings and organic traffic. Even a $500 audit that leads to a 20% increase in organic traffic can return 10x its cost within a few months.
How to get a professional SEO audit affordably
The most cost-effective approach is to use an automated SEO audit tool like CrawlRaven for ongoing monitoring, combined with a professional consultant review once a year for strategic analysis.
CrawlRaven's free trial gives you full access to all audit features for 14 days — enough time to identify and fix your most critical SEO issues.