11 free checklists — download as Excel or Google Sheets

Free SEO Checklists

Every checklist you need to audit, optimize, and launch SEO projects. Download for free in Excel or Google Sheets. Or let CrawlRaven automate the entire audit.

Technical SEO Audit Checklist

50+ checks

50+ checks across 8 categories: crawlability, on-page, Core Web Vitals, structured data, security, redirects, mobile, AI search readiness.

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SEO Migration Checklist

40+ checks

40+ checks across 6 phases: pre-migration baseline, planning, technical setup, launch day, immediate post-migration, ongoing monitoring.

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Shopify SEO Checklist

35+ checks

35+ Shopify-specific checks: duplicate /collections/ URLs, tag page bloat, app speed issues, product pages, collection pages.

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Ecommerce SEO Checklist

35+ checks

35+ checks: site architecture, faceted navigation, product pages with schema, category descriptions, technical SEO, content marketing.

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Off-Page SEO Checklist

30+ checks

30+ checks: link building, content-driven acquisition, brand authority signals, social and community participation, monitoring.

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SEO Competitor Analysis Checklist

30+ checks

30+ checks: competitor identification, domain authority, keyword gaps, content analysis, technical comparison, AI visibility gaps.

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SEO Checklist for Blog Posts

40+ checks

40+ checks across 7 phases: pre-writing research, title and meta, content structure, E-E-A-T, media, schema, post-publish.

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New Website SEO Checklist

35+ checks

35+ checks: domain and hosting, Google and Bing setup, site structure, technical foundation, on-page essentials, schema.

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Basic SEO Checklist

25+ checks

25+ essential checks for beginners: Google setup, technical basics, on-page SEO, content optimization, AI search readiness.

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SEO Onsite Checklist

45+ checks

45+ checks: crawlability, title tags, meta descriptions, headings, URLs, content quality, images, internal linking, page speed.

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CrawlRaven 200-Point Audit Checklist

200+ checks

The complete 200+ point SEO audit checklist covering every technical, on-page, and performance factor. Free Google Sheets template.

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Frequently Asked Questions

What SEO checklists do I need?

Start with the Technical SEO Audit Checklist (covers the foundation). Then add the checklist matching your situation: SEO Migration if you're moving sites, Shopify/Ecommerce if you run a store, Blog Post checklist for content teams, or New Website if you're launching. The Basic SEO Checklist is perfect for beginners.

Are these checklists free?

Yes. Every checklist is free to download in Excel (.xlsx) and Google Sheets format. Enter your email to unlock the download. Each checklist comes pre-formatted with CrawlRaven branding, priority levels, status tracking, and notes columns.

How are these different from the CrawlRaven 200-Point Audit?

The 200-Point Audit Checklist is one comprehensive checklist covering everything. The individual checklists are specialized — they go deeper into specific areas (migration, Shopify, competitor analysis) with context-specific checks that a general audit doesn't include.

Skip the checklist. Automate the audit.

CrawlRaven runs 200+ checks automatically, prioritizes issues by ranking impact, and generates a report in under 10 minutes.