White Label SEO Audit & Reporting Tool for Agencies
Deliver stunning, branded SEO audit reports to your clients, under your own agency brand, on your own domain. CrawlRaven powers the audits, you get the credit.
CrawlRaven's white label SEO audit tool lets agencies run professional, branded SEO audits under their own domain with custom logos, colors, and client-facing report links, included in the $119 one-time lifetime license covering 10 websites. It replaces the need for multiple tools by combining full-site crawling, the CrawlRaven 200-Point Audit, and automated PDF/web reports into one white-label platform.
What is a white label SEO audit tool?
A white label SEO audit tool is software that crawls and analyzes a website's SEO, then delivers the findings in reports carrying your agency's branding (your logo, colors, and domain) instead of the software vendor's. Agencies use white label audit tools to sell professional SEO audits under their own name without building crawl infrastructure, reporting templates, or scoring systems in-house.
Shopping around? We compared the whole category in our roundup of the best white label SEO audit tools, and if you build reports by hand today, our free SEO report template shows the structure clients actually read.
Everything for branded SEO audit reports
CrawlRaven's white label platform gives your agency a professional edge. Deliver 100% branded reports that look like you built the audit tool yourself.
- Your logo on every report cover, header, and footer
- Custom brand colors applied across all charts and UI
- Reports served from your own subdomain
- Shareable client-facing report links
- Password-protected reports for sensitive clients
- PDF and web report exports
- Custom cover page with client name
- Remove all CrawlRaven mentions
The agency workflow: Audit → Brand → Send
From client URL to branded deliverable in one sitting; here's the whole loop.
Audit
Point CrawlRaven at the client's domain. The full-site crawl runs the 200-point technical audit (crawlability, indexation, Core Web Vitals, structured data, redirects, and security) and scores every issue by priority.
Brand
Set up once: upload your agency logo, pick your brand colors, and connect your reporting subdomain via CNAME. Every report after that is automatically yours, with no per-report design work.
Send
Export a branded PDF or share a client-facing web link (password-protected if needed) with a custom cover page carrying the client's name. Clients see your agency, not CrawlRaven.
Repeat monthly
Re-run the audit each month and send the updated report as your retainer deliverable. See a finished example on the sample report page before you commit.
Want to see step 3 before signing up? Grab the sample SEO audit report (the exact deliverable your clients would receive).
White label SEO audit pricing
Limited lifetime deal: $69 one-time for 3 websites or $119 one-time for 10. White-label reports and full 200-point audits included. Only 2 licenses left.
CrawlRaven vs SE Ranking vs SEOptimer vs Sitechecker
How the main white-label SEO audit offerings stack up. Competitor pricing verified July 2026 from each vendor's published plans.
| Feature | CrawlRaven | SE Ranking | SEOptimer | Sitechecker |
|---|---|---|---|---|
| White-label price | $119 one-time | $172.20/mo* | $39/mo | $449/mo |
| Pricing model | Lifetime license | Annual-only add-on | Monthly | Monthly |
| Branded PDF export | ✓ | ✓ | ✓ | ✓ |
| Custom logo + colors | ✓ | ✓ | ✓ | ✓ |
| Custom domain for reports | ✓ | ✓ | N/A | ✓ |
| Full-site crawl (not page-by-page) | ✓ | ✓ | N/A | ✓ |
| 200-point technical audit | ✓ | N/A | N/A | N/A |
| Embeddable audit widget (lead gen) | N/A | ✓ | ✓ ($59/mo) | N/A |
| Rank tracking + client seats | N/A | ✓ | N/A | ✓ |
*SE Ranking: Core plan $103.20/mo + Agency Pack $69/mo, both billed annually. Sitechecker: full white label (custom domain + app branding) requires the Premium plan, $449/mo billed monthly. Prices verified July 2026.
The honest read
CrawlRaven wins on price and audit depth: a $119 one-time license versus $468/year (SEOptimer), $2,066/year (SE Ranking Core + Agency Pack), or $5,388/year (Sitechecker Premium), and it's the only one running a 200-point full-site technical audit. But the competitors win elsewhere: SE Ranking white-labels a full platform with rank tracking, client seats, and automated report scheduling; SEOptimer's embeddable audit form is a proven lead-capture tool CrawlRaven doesn't have; Sitechecker brands its entire app UI down to notification emails, with 24/7 monitoring. If you need a white-labeled all-in-one suite, pay for one. If you need branded, deep SEO audits at the lowest possible cost, CrawlRaven is the shortest path; see full pricing details.
What white-label reporting is really solving
Agencies do not buy branded reports because clients care about logos. They buy them because reporting is the part of the engagement that scales worst, and it is the part clients judge them on.
Reporting time grows with clients, results do not
The work of pulling data, formatting it, and writing commentary repeats per client per month. At ten clients it is a meaningful share of a retainer, and it is time that produces no ranking improvement.
- Assembly is the expensive part. Exporting from several tools and reconciling them by hand costs more than the analysis it supports.
- Manual assembly introduces errors. A number copied from the wrong month is the kind of mistake that costs credibility disproportionately.
- It is the first thing to slip. When delivery gets busy, reports get late, and late reports are what makes a client wonder what they are paying for.
A report is a retention document, not a data dump
The client is not reading it to learn SEO. They are deciding whether to keep paying you. A report full of metrics with no narrative makes that decision harder, not easier.
- Lead with what changed and why. The first thing on the page should be the story, not a table.
- Connect technical work to business language. Fixed crawl errors means little; pages that can now be found in search means something.
- Always include what happens next. A report that ends with findings ends the conversation. One that ends with a plan renews it.
- Be honest about flat months. Explaining a disappointing month directly survives far better than a report that quietly changes which metric it leads with.
The detail agencies most often get wrong
Branding has to cover the whole artifact, not just the cover page. A client-facing PDF with your logo on the front and another vendor's name in a footer, a chart label, or a shared link is worse than no branding at all, because it tells the client exactly what to search for.
Building a reporting process that survives growth
The goal is that adding a client adds delivery work, not reporting work.
- 01
Standardise one report structure across all clients
Bespoke formats per client feel attentive and become unmaintainable. One structure means faster production and easier comparison month to month.
- 02
Connect the data sources once per client
Connect Search Console and the site crawl at onboarding rather than at reporting time. The recurring cost should be commentary, not collection.
- 03
Set expectations about timelines at the start
Agree in month one what improvement looks like and roughly when. Most difficult reporting conversations are really expectation conversations that never happened.
- 04
Write the summary yourself
Automate the assembly, not the judgement. The commentary is the part the client is paying for and the part that cannot be templated.
- 05
Keep an internal version
The full issue list is a working document for your team. The client report is the subset that affects their decisions.
- 06
Schedule delivery on a fixed date
A predictable report on the same day each month does more for renewal than a more detailed one that arrives whenever there is time.
Which CrawlRaven plan fits your agency?
Use this decision guide to find the right white-label tier for your agency's needs.
You're evaluating CrawlRaven with a single site
→ Free Plan
Connect 1 website and get Google Search Console–based SEO insights, no credit card required.
You manage a few of your own sites, no client branding needed
→ Lifetime $59 (3 sites)
One-time payment. Full content insights and the 200-point technical audit (500 pages per website, 10 crawls/month).
You deliver branded reports to clients
→ Lifetime $119 (10 sites), 2 left at this price
White-label reports: your logo, colors, and domain on every report, across 10 websites. Licenses are sold in batches of 10 and the price steps up each batch ($129 next). Need more than 10 sites? Email tech.crawlraven@gmail.com for a custom plan.
White label SEO audit FAQ
Start delivering branded SEO audits today
Connect Search Console, import your keyword lists, and hand clients a branded plan. Start free with one site, or grab a limited lifetime deal from $29. Only 2 licenses left.