SEO Audit Report: Sample, Template & PDF Example
See what a professional SEO audit report looks like. Download a free template, view a sample PDF, and start generating reports for your own site in minutes.
What a professional SEO audit report includes
A CrawlRaven SEO audit report is structured to be useful for both technical SEOs and business stakeholders.
Executive Summary
Overall SEO health score (0–100), key wins, top critical issues, and recommended next steps — written for non-technical stakeholders.
Technical SEO Analysis
Crawl results, indexation status, sitemap validation, robots.txt review, redirect chains, and server response codes.
On-Page SEO Audit
Title tag and meta description analysis, header structure, keyword usage, duplicate content, and thin pages.
Performance & Core Web Vitals
LCP, CLS, INP scores per page with waterfall charts and specific optimization recommendations.
Link Audit
Internal link structure, broken links, external link quality, and SEO link audit — identifying toxic or lost links.
Structured Data Report
Schema markup validation, rich result eligibility, and specific JSON-LD fixes for each page type.
Prioritized Action Plan
Every issue ranked by estimated SEO impact — so you (or your client) always know what to fix first.
Sample SEO audit report
This is what a CrawlRaven SEO audit report looks like. Click to view the full interactive sample or download as PDF.
Priority Issues Found
Frequently asked questions
What should an SEO audit report include?
A professional SEO audit report should include an executive summary with an overall health score, technical SEO findings (crawl errors, indexation issues, site speed), on-page analysis (title tags, meta descriptions, headings, content gaps), a link audit (broken links, internal linking gaps, toxic backlinks), Core Web Vitals data, structured data validation results, and a prioritised action plan ranked by SEO impact.
How do you write an SEO audit report?
Start with the executive summary — lead with the overall health score and the three to five most critical issues, written in plain language for stakeholders. Then present each category (technical, on-page, performance, links, structured data) with specific findings, evidence, and recommended fixes. Close with a prioritised action plan that groups issues by impact and estimated effort. CrawlRaven generates this structure automatically.
What is a good SEO health score?
On CrawlRaven's 0–100 scale, scores above 80 are considered healthy, 60–80 needs improvement, and below 60 indicates significant issues requiring urgent attention. However, the absolute score matters less than the specific issues flagged — a site with a score of 72 and one critical crawlability problem can lose far more traffic than a site at 65 with only minor on-page issues.
How long should an SEO audit report be?
For most sites, an SEO audit report should be long enough to cover every significant issue with evidence and a recommended fix, but short enough to be actionable. In practice, this means a 10–30 page PDF for client-facing reports, or a structured web dashboard for internal teams. The executive summary should always be readable in under five minutes — save the detailed technical findings for an appendix.
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