Free SEO Templates

8-section monthly report with 50+ metrics: executive summary, organic traffic, keyword rankings, technical health, backlinks, content, action items.

SEO Client Report Template

10-section agency report with competitor snapshots, AI search visibility, executive summary framework, and prioritized action items.

SEO Audit Report Template

200+ check audit report with weighted scoring across 8 categories, impact x effort prioritization, and separate views for executives, managers, and developers.

SEO Roadmap Template

6-tab strategic planner: 12-month Gantt timeline, task backlog with impact x effort scoring, quick wins, KPI dashboard, audit findings, AI readiness.

SEO KPI Report Template

20 KPIs across 5 categories (revenue, traffic, rankings, technical health, AI search) with monthly tracking, targets, and sample data.

SEO Proposal Template

Google Doc + Word

9-section agency proposal: cover, audit findings, opportunities, goals, scope, timeline, team, 3-tier pricing, acceptance. Filled-in sample copy.

Frequently Asked Questions

What SEO templates are available?

We offer 6 free templates: SEO Report (monthly reporting), Client Report (agency reporting), Audit Report (200+ check audit), Roadmap (12-month strategic planner), KPI Report (20 metrics dashboard), and Proposal (9-section agency proposal). All are free to download.

What format are the templates in?

Most templates are available in both Excel (.xlsx) and Google Sheets format. The SEO Proposal Template is available as a Google Doc and Microsoft Word (.docx) file. All templates come pre-filled with sample data you can replace with your own.

Are these templates really free?

Yes. Enter your email to unlock the download. There are no hidden fees, no credit card required, and no upsell. The templates include CrawlRaven branding which you can replace with your own.

Skip the template. Get the plan.

A template tells you what to check. CrawlRaven joins your Search Console data, your Ahrefs or Semrush keyword lists, and a 200-point crawl, then hands back what to write, what to update, and what to fix first. White-label ready.

More free SEO resources

Browse the rest of the free SEO resource library, all free and without a signup.

SEO Checklists

11 checklists

11 free checklists for technical audits, migrations, Shopify, ecommerce, blog posts, competitor analysis, and more. Download as Excel or Google Sheets.

SEO News

10 updates

10 in-depth breakdowns of Google algorithm updates, Search announcements, and structured-data changes — with impact data and recovery guides. New posts auto-listed.

SEO Tool Reviews

22 reviews

18 honest, data-backed reviews plus 4 comparison articles. Ahrefs, Semrush, Surfer SEO, Screaming Frog, and more.

SEO Guides

10 guides

10 comprehensive guides covering technical audits, AI search optimization, SaaS SEO, local SEO, enterprise SEO, and algorithm updates.

Free SEO Tools

9 tools

9 free tools: AI humanizer, redirect checker, canonical checker, hreflang validator, schema validator, meta checker, broken link checker, robots.txt tester.