Guest posting is publishing an article on another site, usually with a link back to your own. It ranges from genuine contribution to a relevant publication through to paid placement on sites that exist to sell links.
Why Guest Posting matters for SEO
Google's policies distinguish by intent and scale: contributing genuinely useful content to a relevant audience is legitimate, while large-scale posting primarily to acquire links is a link scheme. The distinction is usually visible in the content quality and the site's purpose.
Pro tip on Guest Posting
Ask whether you would want the placement if the link were nofollowed. If the answer is no, it is a link scheme. Prioritise relevance and audience over domain metrics.
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Off-site placement earns links; on-site health decides whether they help. CrawlRaven covers the second.
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