On-page SEO is everything you control on the page itself: titles, meta descriptions, headings, content, internal links, images and markup. It is the half of SEO that requires no one else's cooperation.
Why On-Page SEO matters for SEO
It is the most reliably actionable part of the discipline, and the part most sites under-execute while pursuing links. Titles and internal links in particular are frequently the highest-return changes available on an existing site.
Pro tip on On-Page SEO
Write titles that earn the click rather than repeat the keyword. Structure headings so each section answers one question. Link internally with descriptive anchor text. Keep one clear H1 per page.
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