An intent gap is the distance between what a page offers and what searchers for its target query actually want. It shows up as impressions without clicks, or as a page that ranks briefly and then falls back.
Why Intent Gap matters for SEO
It is diagnosable from data you already have. A page with high impressions and very low click-through rate is usually being shown for queries it does not satisfy, which is an intent problem rather than a snippet problem.
Pro tip on Intent Gap
Compare the queries a page actually receives impressions for against what the page covers. Either adjust the page to serve those queries, or accept that a different page should. Search the query and check whether your page type matches what ranks.
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CrawlRaven joins your Search Console queries to the pages receiving them, which is how intent gaps become visible rather than theoretical.
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