Click-Through Rate (CTR) is the percentage of people who click on your search result after seeing it. It's calculated as clicks divided by impressions. In Google Search Console, CTR is reported per query and per page.
Why CTR (Click-Through Rate) matters for SEO
CTR is an indirect ranking signal. Higher CTR indicates your result is relevant and compelling, which can lead to improved rankings over time. Average organic CTR varies by position: #1 gets ~28%, #2 gets ~15%, #3 gets ~11%. AI Overviews have reduced CTR for affected queries by 58%.
Pro tip on CTR (Click-Through Rate)
Write compelling title tags (your SERP headline). Write meta descriptions with clear CTAs. Use structured data to earn rich results (star ratings, FAQ dropdowns, prices). Target featured snippets and AI Overviews for maximum visibility.
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Low CTR despite good rankings? Your title tags and meta descriptions need work. CrawlRaven identifies pages with missing or duplicate meta tags.
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