Internal linking is the practice of connecting pages within your website using hyperlinks. Internal links distribute link equity (PageRank) across your site, help search engines understand your site structure and content hierarchy, and guide users to related content.
Why Internal Linking matters for SEO
Strong internal linking ensures every page is discoverable by crawlers, distributes authority from high-value pages to newer or deeper content, and establishes topical relationships between pages. Pages with more internal links pointing to them tend to rank higher.
Pro tip on Internal Linking
Ensure every page is reachable within 3 clicks from the homepage. Use descriptive anchor text (not 'click here'). Link from high-authority pages to important target pages. Add 'related content' sections to blog posts. Implement breadcrumb navigation.
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CrawlRaven maps your internal link structure and identifies orphan pages, pages with too few links, and broken internal links.
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