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Technical SEO

What Is Internal Linking?

Internal linking is the practice of connecting pages within your website using hyperlinks. Internal links distribute link equity (PageRank) across your site, help search engines understand your site structure and content hierarchy, and guide users to related content.

Why Internal Linking matters for SEO

Strong internal linking ensures every page is discoverable by crawlers, distributes authority from high-value pages to newer or deeper content, and establishes topical relationships between pages. Pages with more internal links pointing to them tend to rank higher.

Pro tip on Internal Linking

Ensure every page is reachable within 3 clicks from the homepage. Use descriptive anchor text (not 'click here'). Link from high-authority pages to important target pages. Add 'related content' sections to blog posts. Implement breadcrumb navigation.

Related terms

Orphan PageOrphan pages have zero internal links and are invisible to crawlersCrawl BudgetInternal links help search engines discover and prioritize pages for crawlingLink EquityInternal links pass link equity between pages on your site

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SEO Onsite Checklist

Check internal linking on your site

Internal Link AnalyzerSee which internal links a page makes in its own writing and which come from the template, grouped by destination, with anchor text, nofollow and live status.Visual Sitemap GeneratorTurn any site into a visual tree of its structure. See how deep your pages sit and which sections carry the most URLs.Anchor Text GeneratorBuild branded, partial, long tail and naked URL anchor variations for any page, then audit the anchors you already have against a natural distribution.

CrawlRaven maps your internal link structure and identifies orphan pages, pages with too few links, and broken internal links.

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