Link equity (also called link juice or PageRank) is the ranking value passed from one page to another through hyperlinks. When a high-authority page links to another page, it passes a portion of its authority through that link, boosting the linked page's ranking potential.
Why Link Equity matters for SEO
Link equity flows through both internal and external links. Internal links distribute authority from high-value pages (like your homepage) to deeper content. External backlinks bring new authority into your site. Redirect chains and broken links waste link equity.
Related terms
BacklinkBacklinks are the primary source of external link equityInternal LinkingInternal links distribute link equity across your siteRedirect ChainRedirect chains dilute link equity with each hop301 Redirect301 redirects pass approximately 90-99% of link equity
Broken links and redirect chains leak link equity. CrawlRaven finds every leak across your site so you can reclaim lost authority.
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