SEO copywriting is writing content that serves a search intent well while remaining genuinely useful to read. It is ordinary copywriting with an added constraint: the page must satisfy the query that brought the reader.
Why SEO Copywriting matters for SEO
The historical version, writing for keyword density, describes a system that no longer exists and produces content that underperforms. The current version is closer to editing: answering the actual question clearly and early.
Pro tip on SEO Copywriting
Answer the query in the first 50 words. Write specifically rather than comprehensively. Use the reader's own phrasing for questions. Take a position rather than surveying options, since a page that says nothing arguable rarely earns anything.
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Good copy on an unindexed page earns nothing. CrawlRaven checks that the pages you write are reachable, indexable and internally supported.
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