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Technical SEO

What Is XML Sitemap?

An XML sitemap is a file (typically at /sitemap.xml) that lists all the important URLs on your website along with metadata like last modification date, change frequency, and priority. It helps search engines discover and crawl your pages more efficiently.

Why XML Sitemap matters for SEO

XML sitemaps are especially important for large sites, new sites, and sites with poor internal linking. They tell search engines which pages exist and which are most important. Submitting your sitemap to both Google Search Console and Bing Webmaster Tools is essential. Bing submission is particularly important because ChatGPT uses Bing as its search layer.

Pro tip on XML Sitemap

Generate an XML sitemap including only canonical, indexable URLs. Submit to Google Search Console and Bing Webmaster Tools. Add a Sitemap directive to your robots.txt. Update the sitemap when you add or remove pages. Remove noindexed pages from the sitemap.

Related terms

Crawl BudgetSitemaps help search engines allocate crawl budget to your most important pagesRobots.txtInclude your sitemap URL in robots.txt via the Sitemap directiveIndexationSitemaps improve the chance that new pages get indexed quickly

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