Indexly Review: The $299 Plan Costs More Per Question Than the $99 One

Indexly's entry plan is $99 a month and tracks 50 prompts. The middle plan is $299 and tracks 100. I did that division before anything else, and it does not go the way plan ladders usually go.

Starter costs $1.98 per tracked prompt. Growth costs $2.99. You climb a tier, pay three times as much, and the unit you came for gets more expensive, not less.

The verdict up front

Indexly scores 3.0 out of 5. It is a genuinely broad platform carrying a price that only defends itself if you use the agency and publishing half. I score reviewed tools on six criteria:

• Core job performance: how well it does the thing people actually buy it for.
• Pricing transparency: whether you can quote a price without opening a checkout.
• Third-party validation: verified ratings from named platforms, linked below.
• Coverage of AI search: whether the AI-answer half is real or a badge on the pricing page.
• What the entry plan allows: how much of the product the cheapest tier actually gives you.
• Depth as a technical SEO tool: what the audit can and cannot answer.

What is Indexly?

Indexly started as an indexing tool. It watched your sitemaps and pushed new URLs at search engines so you did not have to open Search Console and paste them one at a time.

Today it calls itself an SEO and AI search visibility platform, and the old engine is one module among many. The honest grouping is three jobs plus the fossil:

• Track: prompt monitoring across six named answer engines, brand sentiment, citation gap analysis and an AI readiness audit.
• Improve: Content Agents that draft and publish on a schedule, plus Reddit presence and LinkedIn authority tools.
• Measure: AI traffic analytics by engine, a Google Search Console integration, and AI bot analytics for GPTBot, ClaudeBot and PerplexityBot.
• The fossil: auto-indexing, still metered in submissions per day, still the thing the company is named after.
• The scale claim: 500-plus marketers, brands and agencies, per the homepage, which is vendor-stated and not independently checkable.

What you get for the money

The module list is long, so the useful read is which parts are load-bearing and which are there to fill a feature grid:

• Prompt tracking. The core. It shows whether your brand appears in answers to real buyer questions, tagged and grouped, with competitors ranked beside you.
• Share of voice and sentiment. Which brands the engine names per prompt, and whether it describes you positively, neutrally or negatively, with the exact wording.
• Citation gap analysis. The sources answer engines quote that you are missing from, which is the most actionable output in the whole product.
• Content Agents. Drafts articles and publishes them to WordPress, Webflow or Ghost on a schedule, with schema and citations included.
• AI bot analytics. Which crawlers hit you and how often, which pairs naturally with getting cited in ChatGPT at all.
• White-label for agencies. Your branding, logo and custom domain across dashboards and reports, plus per-client workspaces with role-based access and data isolation.
• Auto-indexing. Sitemap scanning, index status fetching and submission to Google, Bing and Yandex, metered at 200 to 1,000 submissions a day.

The white-label tier is the part most reviews skip, and it is the strongest argument for the price. An agency reselling this is buying a product it can put its own name on, which is a different purchase from a tracker.

What a submission actually buys you

Indexly submits through three routes, and they are not equally supported. This is the single most important thing to understand before you buy the indexing half:

• Bing IndexNow and Yandex IndexNow are open protocols that accept any URL from a verified site. No caveat needed.
• The Google Indexing API is documented by Google as usable only for pages carrying JobPosting, or BroadcastEvent embedded in a VideoObject.
• Google's documented default quota is 200 requests a day, which is exactly the daily submission figure on Indexly's Starter tier.
• Indexly's own expectation is indexing usually within 24 hours, generalised on its feature page to three to five days.

None of this makes the feature useless. Bing and Yandex are real coverage, and sitemap monitoring with status tracking has value on its own. It does mean the phrase "get indexed on Google" is doing more work than Google's documentation supports.

Indexly pricing, verified August 2026

The three standard tiers are printed in dollars with their quotas underneath, which is more than several competitors manage. What is not printed is where the transparency stops.

Restated in plain text, and verified on indexly.ai/pricing in August 2026:

• Starter, $99/month. 50 prompts across workspaces, 3 AI models tracked, 200 submissions a day, 100 audited pages a month, unlimited users.
• Growth, $299/month. 100 prompts, 4 AI models, 600 submissions a day, 500 audited pages a month, unlimited users with team collaboration.
• Scale, $499/month. 200 prompts, 5 AI models including Grok, 1,000 submissions a day, 1,000 audited pages a month, unlimited users.
• Enterprise, custom. Advanced integrations, white-label options and enterprise-grade security, priced on a call.
• Done-for-you, custom. A managed service for multi-domain brands covering the audit, the tracking, the content and the reporting.
• Annual billing takes a stated 17 percent off, which is about $82, $248 and $414 a month on the three standard tiers.

Three things are missing from that page, and each one costs a buyer time:

• The annual dollar figure. A percentage is not a price, and finance teams budget in dollars.
• The trial terms. The homepage says start free and the FAQ says start a trial. Neither states a length or a card requirement.
• Which three models Starter tracks. The count is published; the list is not.

The number that matters is per prompt

Because tracking is metered in prompts, the fair comparison against any other visibility tool is cost per tracked prompt per month. Here is that division at the monthly rates:

• Starter: $99 for 50 prompts, so $1.98 each.
• Growth: $299 for 100 prompts, so $2.99 each.
• Scale: $499 for 200 prompts, so $2.50 each.
• Applying the 17 percent annual discount gives roughly $1.64, $2.48 and $2.07 per prompt.
• The shape: the cheapest prompt Indexly sells is on its cheapest plan, which is the opposite of how volume pricing normally works.

That is not necessarily a mistake. Growth triples your daily submissions and quintuples your audited pages, so it is priced on those. It does mean upgrading purely for prompt headroom is the worst possible reason to do it.

One year and three years, pre-calculated

Subscriptions renew quietly, so the monthly figure is the wrong one to look at. All numbers below are arithmetic on the verified rates and the stated 17 percent annual discount:

For contrast on the shape of the bill rather than the feature set, our own model runs the other way:

• One-time rather than monthly. CrawlRaven lifetime licences start at $49 for 3 sites at launch.
• A free plan covers 1 website with no credit card and no trial clock.
• The caveat: Lifetime pricing steps up as licenses sell, so check the pricing page for the current batch. Current price on the pricing page.
• Different job, though. We do not track prompts across answer engines, so this is a contrast in billing shape, not a like-for-like swap.

The website audit is an allowance, not a crawl

Indexly sells a website audit as a line item on every tier, and the naming will cost someone money, so it gets its own section.

• The allowance is 100, 500 or 1,000 pages a month by tier, which is a content inventory rather than a crawl budget.
• The framing is AI readiness: is your content structured so an answer engine can lift it, and is llms.txt configured.
• The job it does not do is rendering, redirect chains, canonical conflicts, status-code sweeps or crawl budget. Those are crawler questions, and for a single URL the free redirect chain checker and page indexability checker answer them without an account.
• The scale mismatch: a 20,000-page store would consume the top plan's entire monthly allowance in a twentieth of one full crawl.

That is not a criticism of the product so much as of the word audit, which now means four different things depending on who is selling it. For the technical sense, a real technical audit needs configuration this does not offer.

Performance in practice

There is no large review pool to read here, so the honest thing is to say what can and cannot be assessed from outside. Four things hold up:

• The tracking scope is real. Six named engines, sentiment, share of voice and citation gaps is a full feature set, not a badge.
• The publishing loop is unusual. Most trackers stop at the finding. Content Agents drafting and pushing to WordPress, Webflow or Ghost closes the loop inside one tool.
• The indexing half is verifiable in principle. You can watch submission status per URL, which is more evidence than a visibility score ever gives you.
• The claims that cannot be checked are the ones to discount: an average 30 percent lift in AI visibility within 60 days is vendor-stated with no published methodology.

Treat that last figure the way you would treat any uplift claim with no sample size attached. It is marketing, not evidence, and the trial is what settles it.

Setup, interface and the daily workflow

Setup is a site connection, a brand, and a list of buyer prompts. Nothing to install and no crawl to configure, which is a meaningful difference from every desktop tool on this blog:

• The daily loop: check which prompts named you, read the sentiment, open the citation gaps, hand one to a writer or to a Content Agent.
• The workspace model: prompts are pooled across workspaces, so multi-client agencies are dividing one quota rather than getting one per client.
• The seat model: unlimited users on every tier, which removes the usual per-seat maths entirely.
• The agency layer: your logo, your custom domain, per-client data isolation and role-based access, with Indexly kept behind the scenes.
• The integration that matters: Google Search Console, so the AI numbers sit beside classic search performance rather than in a separate tab.

That pooled-prompt detail is the one to plan around. Fifty prompts split across six clients is eight prompts each, which will not survive contact with a real reporting cycle.

Pros and cons

Who Indexly is best for

Fit here is mostly a question of whether you use the agency and publishing half. Nine buyer profiles against an honest verdict:

Condensed, the three clear buys are:

• Agencies reselling AI visibility. The white-label layer, custom domain and per-client workspaces are the product, and unlimited users makes the seat maths disappear.
• Publishers with a genuine indexing problem. Sitemap monitoring plus 200 to 1,000 daily submissions across three engines is a real workflow.
• Brands who want the fix in the same tool as the finding. Content Agents publishing to WordPress, Webflow or Ghost is not something most trackers offer.

Who should skip it

• Anyone buying prompt volume. 50 prompts at $99 is expensive per unit, and LLMrefs sells 500 for $79.
• SEOs who need a technical crawl. The audit is an allowance aimed at AI readiness, so a real crawler is the tool.
• Buyers who need evidence before a trial. Two third-party reviews cannot tell you whether this survives daily use.
• Solo consultants on a tight budget. $1,188 in year one at the entry tier is a lot for 50 prompts and 100 audited pages.

What reviewers say

Third-party ratings, checked in August 2026. The headline is how little there is, which is itself the finding for a product asking $99 to $499 a month:

• Capterra: 4.5/5 from two reviews, with no standard starting price recorded on the listing.
• G2: a live listing that G2 itself flags as not having enough reviews to provide buying insight.
• What that means: a 4.5 average across two people is a data point, not a pool. Neither number should move your decision much.

Notice what is absent rather than what is said. With two reviews there is no pattern to read, no recurring complaint, and no independent check on the uptime, the data quality or the support.

Indexly alternatives, by job

Indexly spans tracking, publishing, indexing and agency reporting, so every alternative beats it on one of those and loses on the others. Match the job to the pick:

• Prompt tracking is the whole job: LLMrefs, at $79 a month for 500 prompts.
• You want depth on citations across engines: Otterly, Peec AI or Profound.
• You need the crawl and the search data underneath: CrawlRaven, from a one-time $49 at launch.
• You want the wider field first: our AI visibility tools roundup compares them side by side.

LLMrefs: the same job for a twelfth of the prompt price

This is the comparison that decides most Indexly purchases, so here it is in numbers rather than adjectives:

• LLMrefs: one plan at $79 a month, 500 prompts, eight engines, unlimited domains and seats, which is about $0.16 per prompt.
• Indexly Starter: $99 a month, 50 prompts, three models, which is $1.98 per prompt, roughly twelve times more.
• What Indexly has that LLMrefs does not: auto-indexing, Content Agents, white-label reporting and a Search Console integration.
• The honest test: if you would not use those four, you are paying a large premium for prompts you could buy elsewhere.

Our full LLMrefs review works through the catch on that price, which is that 500 prompts have to stretch across however many domains you add.

Otterly, Peec and Profound: the specialists

If citation tracking is the actual reason you are buying, three tools do nothing else and do it in more depth than a platform module can. Our Otterly review, Peec AI review and Profound review price each of them out in full.

CrawlRaven: the crawl and the search data underneath

Full transparency: CrawlRaven is our tool, and it does not track prompts across answer engines. It answers the question underneath the visibility score:

• The join: Google Search Console and GA4 (built-in, one-click OAuth, synced daily) merged with your imported Ahrefs or Semrush keyword lists and a 200-point technical crawl.
• The output: one ranked plan of what to write, what to update and what to fix first, rather than a score you still have to interpret.
• The overlap to know about: the crawl covers the technical ground Indexly's AI readiness check samples, across the whole site rather than 100 to 1,000 pages a month.
• The price: lifetime licences from a one-time $49 at launch, plus a free plan for 1 website with no credit card. Lifetime pricing steps up as licenses sell, so check the pricing page for the current batch. Current price on the pricing page.

The honest pairing: a tracker to see how answer engines describe you, and a crawl to fix the pages they are reading. They are adjacent rather than competing.

Frequently asked questions

Basics

• What is Indexly? An SEO and AI visibility platform that tracks prompts across six answer engines and also submits your URLs for indexing.
• Which engines does it track? ChatGPT, Gemini, Perplexity, Claude, Grok and Google AI Overviews, capped at 3, 4 or 5 models by plan.
• Is the audit a crawler? No. It is a 100 to 1,000 page monthly allowance checking AI readiness, not a technical crawl.

Pricing

• What does it cost? $99, $299 and $499 a month, verified August 2026, with a stated 17 percent annual discount.
• What is the per-prompt price? $1.98, $2.99 and $2.50, so the middle tier is the most expensive prompt.
• Is there a free plan? The pricing page names none. The homepage and FAQ offer a free start with no stated terms.
• How many seats do I get? Unlimited users on every tier, which is unusual and genuinely valuable.

Alternatives

• Cheapest per prompt? LLMrefs, at $79 a month for 500 prompts.
• Deepest on citations? Otterly, Peec AI or Profound.
• For the whole field? Our AI visibility tools roundup.
• What fixes the pages underneath? CrawlRaven joins Search Console, GA4, your keyword imports and a 200-point crawl into one ranked plan, from a one-time $49 at launch.

Final verdict: is Indexly worth it?

3.0 out of 5. A broad, credible platform whose price makes sense for agencies and publishers using the whole thing, and makes very little sense for anyone who only wants prompts tracked.

• Buy Scale if you are an agency reselling white-label AI visibility, where unlimited users and per-client workspaces earn the $499.
• Buy Starter if you publish constantly, want submissions across three engines, and 50 prompts is genuinely enough.
• Skip Growth unless you need the 600 daily submissions or 500 audited pages, because its prompts are the most expensive on the ladder.
• Skip it entirely if you want a technical crawl, a deep third-party review pool, or prompt volume at a competitive unit price.
• Check first how many prompts you actually need and how many clients share them, because pooled quotas divide fast.

If the harder question is which page the answer engines should be reading in the first place, CrawlRaven answers that one and starts with a free plan for 1 site.

Sources

• Indexly pricing: Starter at $99 a month with 3 AI models tracked, 50 prompts across workspaces, 200 submissions a day, 100 audited pages a month and unlimited users; Growth at $299 with 4 AI models, 100 prompts, 600 submissions a day, 500 audited pages and team collaboration; Scale at $499 with 5 AI models including Grok, 200 prompts, 1,000 submissions a day and 1,000 audited pages; a custom Enterprise tier covering advanced integrations, white-label options and enterprise-grade security; a custom-priced done-for-you service for multi-domain brands; and the stated 17 percent discount for annual billing, from which every annual figure in this review is calculated. No free plan and no trial length are stated on that page. Verified August 2026.
• indexly.ai: the "be the brand AI recommends" positioning, the six tracked engines (ChatGPT, Gemini, Perplexity, Grok, Claude and Google AI Overviews), prompt tracking, brand sentiment, citation gap analysis and the AI readiness audit, Content Agents publishing to WordPress, Webflow or Ghost, Reddit presence and LinkedIn authority tools, AI traffic analytics, the Google Search Console integration, AI bot analytics for GPTBot, ClaudeBot and PerplexityBot, the "500+ Marketers, Brands and Agencies" figure and the vendor-stated average 30 percent increase in AI visibility within 60 days. Verified August 2026.
• Indexly auto-indexing: the instant, bulk and automatic submission modes, the statement that Indexly "uses Google Indexing APIs and Bing IndexNow API to request indexing on your behalf", Yandex as a supported destination, the periodic sitemap scanning and index-status fetching, and the stated expectation that pages usually get indexed within 24 hours, generalised to three to five days. Verified August 2026.
• Indexly for agencies: white-labeled reports carrying your branding, your agency logo and custom domain across dashboards, reports and client communications, and multi-client workspaces with role-based access and per-client data isolation. The page references agency wholesale pricing and a partner program without publishing a rate, and it does not say which standard tier includes white-label. Verified August 2026.
• Indexly FAQs: the "Start Free Trial" entry point with no stated length, the setup flow of connecting a site and adding brand and buyer prompts, the six supported engines, prompt tracking and competitor benchmarking behaviour, sentiment analysis, Content Agents publishing with schema and citations, and the statement that your data is not used to train third-party models. Verified August 2026.
• Google Indexing API quickstart: the documented restriction that the Indexing API "can only be used to crawl pages with either JobPosting or BroadcastEvent embedded in a VideoObject", and the default quota of 200 requests a day. Verified August 2026.
• Indexly on Capterra: 4.5/5 from two reviews, no standard starting price recorded, and the quoted excerpts from Shreyansh G. and Nahush D. Verified August 2026.
• Indexly on G2: a live listing that G2 flags as not having enough reviews to provide buying insight. Verified August 2026.