
#9 of 11 Shopify SEO agencies
Zinc Digital review
50/100FairLittle Houghton, Northampton, UK10-49 staffFounded 2013
Zinc Digital scores 50 out of 100 (Fair) on public evidence. It is strongest on client reviews and published results, and weakest on visibility in Google and AI answers.
Their homepage
This is the first screen a prospect sees on zincdigital.com. We audited this site with CrawlRaven for how well it is set up to be found in Google and cited in AI answers.
Visit zincdigital.com Our verdict
Best for
UK businesses that want fixed monthly plans from a local agency
Not ideal for: Buyers who want reviews they can verify
- Starting price
- From £1,680/mo
- Contract
- Not stated
- Shopify proof
- Ecommerce case study
- AI visibility service
- Mentioned, not sold on its own
- Reviews
- 68 on 1 platform
- Team
- 10-49 staff
Pros
- Published plans from £1,680 a month
- Shows an ecommerce client result
- AI visibility work is included in its plans
Cons
- No Google, Clutch or Trustpilot profile we could verify
- Case study numbers have no timeframe
- No AI answer we checked named it
AI visibility service
Mentioned, not sold on its ownWork to get your store named in ChatGPT, Gemini, Perplexity and Google AI Overviews.
The site's AI index lists answer engine and generative engine work inside its marketing plans. No page sells it on its own.
Client proof: No client result from AI search shown on the site.
Read their service pageOur take: Clear pricing, but the proof is hard to check. Ask for references.
Aditi Chaturvedi, CrawlRavenCustomers of Zinc Digital
Taken from the agency's own case studies and testimonials, Shopify and ecommerce clients first. Results are as the agency states them; we have not audited them.
The Rose Gallery
Gallery business (the page gives no more detail)
- Work
- Multi-channel marketing approach
- Result
- Headline claims a 197% revenue increase. No baseline or period stated.
University of St Andrews Shop
Shop of the University of St Andrews. The page gives no platform or other description.
- Work
- New website design and multi-channel marketing
- Result
- Helped grow the university's revenue by 35% (period not stated)
Welling Architectural Ironmongery
Architectural ironmongery business that wanted its website to work harder
- Work
- New website (detail not on the page)
- Result
- Not stated
Avventura
Luxury travel brand launching under the Avventura name
- Work
- Digital strategy covering branding, marketing and website
- Result
- Not stated
Score breakdown
The thin mark on each bar is the median across the 11 agencies on the list.
Client reputation
20.6 / 30List median 22
- Semrush directory: 5.0 from 68 reviews
Proven results
12.5 / 20List median 14
- 11 case studies, 0 with a metric and timeframe
- Has an ecommerce or Shopify case study
- 0 named testimonials with company
Visibility in search and AI
5 / 25List median 9
- Named in 0 of 6 AI answers
- Not in Google top 30 for its city or country terms
- AI crawlers allowed · business schema present · mobile speed 36/100
Transparency
9 / 15List median 10
- Publishes starting prices or ranges: “Local: from £1,680/month; National: from £2,940/month; Milo AI: from £299/month”
- No contract terms stated
- Named team with roles
- Reporting not described
AI-search readiness
3 / 10List median 6.5
- AI search mentioned in services
- No AI search result in case studies
Red flags and data gaps
- No red flags
- Review recency unknown
Does AI recommend Zinc Digital?
We asked ChatGPT and Perplexity, with web search on, the questions a Shopify merchant in United Kingdom would ask. Zinc Digital was named in 0 of 6 answers.
| Question | Engine | Named? | Agencies named in the answer |
|---|---|---|---|
| Which agencies are the best for Shopify SEO in United Kingdom? Recommend 10 specific agencies by name. | ChatGPT | Not named | ClickSlice, Nomada Digital, Eastside Co, The SEO Works |
| Which agencies are the best for Shopify SEO in United Kingdom? Recommend 10 specific agencies by name. | Perplexity | Not named | ClickSlice, Eastside Co, StudioHawk UK, NOVOS |
| I run a Shopify store in United Kingdom and want to hire an SEO agency. Which agencies should I shortlist? | ChatGPT | Not named | Nomada Digital, ClickSlice, Paramount Digital, Eastside Co |
| I run a Shopify store in United Kingdom and want to hire an SEO agency. Which agencies should I shortlist? | Perplexity | Not named | Eastside Co, Charle, Swanky, Underwaterpistol |
| Recommend the best Shopify SEO agencies in Northampton, England. Name specific agencies. | ChatGPT | Not named | Auri Digital Solutions, Ecomm Development, Takeoff Digital, Hedgehog Digital |
| Recommend the best Shopify SEO agencies in Northampton, England. Name specific agencies. | Perplexity | Not named | Spider Web Solutions, HUB, BeFound Search, Working Weekends |
Reviews across platforms
| Platform | Rating | Reviews | Newest |
|---|---|---|---|
| Semrush directory | 5.0 | 68 | Unknown |
Questions about Zinc Digital
See something wrong on this page?
Email us the correction with a link to the evidence, such as a case study, price or review profile we missed. We check every one and update the page.
The best SEO tool for Shopify agencies
Search Console, GA4 and a Shopify-aware crawl for every client store, joined into one plan that says what to fix, what to update and what to write first.
Agency plan from $199/month for 20 stores. No card for the trial.
- Every client store in one workspace20 Shopify stores on the Agency plan, each with its own audit, data and plan. Add more as you sign clients.
- Search Console and GA4, joinedSee which collection and product pages bring clicks and which bring orders and revenue. Report on money, not rankings.
- A crawl that understands ShopifyCollection-scoped product URLs, variant canonicals, filter and tag pages, product schema and app-heavy pages, checked across the whole catalogue.
- One ranked plan per clientTechnical fixes, pages to update and pages to write, ranked by the clicks and revenue at stake. The first month of work, ready to send.
- Keyword map and cannibalisationSpot collections competing with each other and with the blog, content gaps the store could win, and guides losing traffic.
- AI search readinessFind out why a store is missing from AI answers: blocked AI crawlers, missing structured data, and pages no model can quote.
- Feeds the reports you already sendImport Ahrefs or Semrush keyword lists, and export any finding to CSV for your own client reports.
- Free tools to win the pitchRun the Shopify duplicate URL, app script and collection page checkers on a prospect's store and lead with a real finding.
- Works with ClaudeFull MCP access, so your team can ask about any client store and get answers from its real data.