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#9 of 11 Shopify SEO agencies

Zinc Digital review

50/100FairLittle Houghton, Northampton, UK10-49 staffFounded 2013

Zinc Digital scores 50 out of 100 (Fair) on public evidence. It is strongest on client reviews and published results, and weakest on visibility in Google and AI answers.

Their homepage

This is the first screen a prospect sees on zincdigital.com. We audited this site with CrawlRaven for how well it is set up to be found in Google and cited in AI answers.

zincdigital.com
Zinc Digital homepage, first screen as seen on desktopVisit zincdigital.com
Zinc Digital homepage on desktop, captured 4 November 2026. Pop-ups closed; nothing else changed.

Our verdict

Best for

UK businesses that want fixed monthly plans from a local agency

Not ideal for: Buyers who want reviews they can verify

Starting price
From £1,680/mo
Contract
Not stated
Shopify proof
Ecommerce case study
AI visibility service
Mentioned, not sold on its own
Reviews
68 on 1 platform
Team
10-49 staff

Pros

  • Published plans from £1,680 a month
  • Shows an ecommerce client result
  • AI visibility work is included in its plans

Cons

  • No Google, Clutch or Trustpilot profile we could verify
  • Case study numbers have no timeframe
  • No AI answer we checked named it

AI visibility service

Mentioned, not sold on its own

Work to get your store named in ChatGPT, Gemini, Perplexity and Google AI Overviews.

The site's AI index lists answer engine and generative engine work inside its marketing plans. No page sells it on its own.

Client proof: No client result from AI search shown on the site.

Read their service page
Our take: Clear pricing, but the proof is hard to check. Ask for references.
Aditi Chaturvedi, CrawlRaven

Customers of Zinc Digital

Taken from the agency's own case studies and testimonials, Shopify and ecommerce clients first. Results are as the agency states them; we have not audited them.

  • The Rose Gallery

    Gallery business (the page gives no more detail)

    Work
    Multi-channel marketing approach
    Result
    Headline claims a 197% revenue increase. No baseline or period stated.
    Source: zinc.digital
  • University of St Andrews Shop

    Shop of the University of St Andrews. The page gives no platform or other description.

    Work
    New website design and multi-channel marketing
    Result
    Helped grow the university's revenue by 35% (period not stated)
    Source: zinc.digital
  • Welling Architectural Ironmongery

    Architectural ironmongery business that wanted its website to work harder

    Work
    New website (detail not on the page)
    Result
    Not stated
    Source: zinc.digital
  • Avventura

    Luxury travel brand launching under the Avventura name

    Work
    Digital strategy covering branding, marketing and website
    Result
    Not stated
    Source: zinc.digital

Score breakdown

The thin mark on each bar is the median across the 11 agencies on the list.

Client reputation

20.6 / 30

List median 22

  • Semrush directory: 5.0 from 68 reviews

Proven results

12.5 / 20

List median 14

  • 11 case studies, 0 with a metric and timeframe
  • Has an ecommerce or Shopify case study
  • 0 named testimonials with company

Visibility in search and AI

5 / 25

List median 9

  • Named in 0 of 6 AI answers
  • Not in Google top 30 for its city or country terms
  • AI crawlers allowed · business schema present · mobile speed 36/100

Transparency

9 / 15

List median 10

  • Publishes starting prices or ranges: “Local: from £1,680/month; National: from £2,940/month; Milo AI: from £299/month”
  • No contract terms stated
  • Named team with roles
  • Reporting not described

AI-search readiness

3 / 10

List median 6.5

  • AI search mentioned in services
  • No AI search result in case studies

Red flags and data gaps

  • No red flags
  • Review recency unknown

Does AI recommend Zinc Digital?

We asked ChatGPT and Perplexity, with web search on, the questions a Shopify merchant in United Kingdom would ask. Zinc Digital was named in 0 of 6 answers.

QuestionEngineNamed?Agencies named in the answer
Which agencies are the best for Shopify SEO in United Kingdom? Recommend 10 specific agencies by name.ChatGPT Not namedClickSlice, Nomada Digital, Eastside Co, The SEO Works
Which agencies are the best for Shopify SEO in United Kingdom? Recommend 10 specific agencies by name.Perplexity Not namedClickSlice, Eastside Co, StudioHawk UK, NOVOS
I run a Shopify store in United Kingdom and want to hire an SEO agency. Which agencies should I shortlist?ChatGPT Not namedNomada Digital, ClickSlice, Paramount Digital, Eastside Co
I run a Shopify store in United Kingdom and want to hire an SEO agency. Which agencies should I shortlist?Perplexity Not namedEastside Co, Charle, Swanky, Underwaterpistol
Recommend the best Shopify SEO agencies in Northampton, England. Name specific agencies.ChatGPT Not namedAuri Digital Solutions, Ecomm Development, Takeoff Digital, Hedgehog Digital
Recommend the best Shopify SEO agencies in Northampton, England. Name specific agencies.Perplexity Not namedSpider Web Solutions, HUB, BeFound Search, Working Weekends

Reviews across platforms

PlatformRatingReviewsNewest
Semrush directory5.068Unknown

Questions about Zinc Digital

Zinc Digital scores 50/100 and ranks #9 of 11 on our Shopify SEO agency list. It has an ecommerce case study but no Shopify SEO service page. Best for uK businesses that want fixed monthly plans from a local agency.

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CrawlRaven for agencies

The best SEO tool for Shopify agencies

Search Console, GA4 and a Shopify-aware crawl for every client store, joined into one plan that says what to fix, what to update and what to write first.

Agency plan from $199/month for 20 stores. No card for the trial.

  • Every client store in one workspace20 Shopify stores on the Agency plan, each with its own audit, data and plan. Add more as you sign clients.
  • Search Console and GA4, joinedSee which collection and product pages bring clicks and which bring orders and revenue. Report on money, not rankings.
  • A crawl that understands ShopifyCollection-scoped product URLs, variant canonicals, filter and tag pages, product schema and app-heavy pages, checked across the whole catalogue.
  • One ranked plan per clientTechnical fixes, pages to update and pages to write, ranked by the clicks and revenue at stake. The first month of work, ready to send.
  • Keyword map and cannibalisationSpot collections competing with each other and with the blog, content gaps the store could win, and guides losing traffic.
  • AI search readinessFind out why a store is missing from AI answers: blocked AI crawlers, missing structured data, and pages no model can quote.
  • Feeds the reports you already sendImport Ahrefs or Semrush keyword lists, and export any finding to CSV for your own client reports.
  • Free tools to win the pitchRun the Shopify duplicate URL, app script and collection page checkers on a prospect's store and lead with a real finding.
  • Works with ClaudeFull MCP access, so your team can ask about any client store and get answers from its real data.