Content groups are named sets of pages analysed as units: a blog section, a product template, a topic cluster, a publish era. Google Search Console has no native grouping feature, so groups are built with page filters ('URLs containing' or a regex) or maintained by a tool on top of GSC data.
Why Content Groups matters for SEO
Per-page data is too granular to show strategy and the site-wide total is too blended to show anything: a growing section and a dying one sum to a flat line. Group-level trends are where real decisions live: which section earns the growth, which template is failing as a unit, and which playbook deserves next quarter's budget.
Pro tip on Content Groups
Define three to six groups that follow the questions you ask, build each as a saved page filter or regex, and read them monthly against their own history: clicks per group, clicks per page within the group, and each group's top queries.
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CrawlRaven maintains this grouping as topic clusters over your daily Search Console data, with cannibalization flagged inside each cluster.
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