Rich results (formerly called rich snippets) are enhanced search result formats that display additional visual information beyond the standard title, URL, and description. Examples include star ratings, FAQ dropdowns, recipe cards, product prices, event dates, and how-to steps.
Why Rich Results matters for SEO
Rich results significantly increase click-through rates, often by 20-30%. They make your listing stand out visually in search results and provide additional information that helps users decide to click. Rich results require properly implemented structured data (schema markup).
Related terms
Structured DataStructured data is required to earn rich resultsSchema MarkupSchema markup is the specific code format used for rich resultsCTRRich results increase CTR by 20-30%
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Check rich results on your site
Breadcrumb Schema GeneratorReplace the raw URL under your search result with a readable trail like Home > Guides > Technical SEO. Enter each level, copy the code.FAQ Schema GeneratorMark up your questions and answers so search engines and AI assistants can lift them as direct answers. Unsupported HTML is stripped for you.Schema & JSON-LD ValidatorValidate structured data markup: required properties, date formats, nested entities, and JSON syntax. Supports all major schema types.
Missing rich results? CrawlRaven validates your structured data and tells you exactly which schema properties are needed to qualify.
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