Rich results (formerly called rich snippets) are enhanced search result formats that display additional visual information beyond the standard title, URL, and description. Examples include star ratings, FAQ dropdowns, recipe cards, product prices, event dates, and how-to steps.
Why Rich Results matters for SEO
Rich results significantly increase click-through rates, often by 20-30%. They make your listing stand out visually in search results and provide additional information that helps users decide to click. Rich results require properly implemented structured data (schema markup).
Related terms
Structured DataStructured data is required to earn rich resultsSchema MarkupSchema markup is the specific code format used for rich resultsCTRRich results increase CTR by 20-30%
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Missing rich results? CrawlRaven validates your structured data and tells you exactly which schema properties are needed to qualify.
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