Domain Authority (DA) is a metric developed by Moz that predicts how likely a website is to rank in search results, scored on a scale of 1-100. Ahrefs has a similar metric called Domain Rating (DR). Neither is a Google ranking factor, but both correlate with ranking ability.
Why Domain Authority matters for SEO
Higher domain authority indicates stronger ranking potential across all pages on your site. DA/DR is determined primarily by the quantity and quality of backlinks from other websites. It's a useful competitive benchmarking metric for comparing your site's authority against competitors.
Related terms
BacklinkBacklinks are the primary factor that determines domain authorityReferring DomainMore referring domains from diverse sources increases domain authorityLink EquityLink equity flows through backlinks to build domain authority
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Check domain authority on your site
Bulk Website Authority CheckerScore up to 50 domains for link authority in one run, with the median, spread and outliers reported for the whole set and a CSV to take away.Website Authority CheckerCheck the link authority of any website on a 0 to 10 scale, with its global rank and referring domain count, from the open Common Crawl link graph.
Domain authority means nothing on a broken site. CrawlRaven ensures your technical foundation is solid so your authority translates into rankings.
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