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On-Page SEO

What Is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework from Google's Search Quality Rater Guidelines used to evaluate the quality of web content. While not a direct ranking algorithm, it influences how Google's algorithms assess content quality.

Why E-E-A-T matters for SEO

Content that demonstrates real experience, subject-matter expertise, authoritative sourcing, and trustworthiness ranks better, especially for YMYL (Your Money or Your Life) topics. E-E-A-T signals include author credentials, cited sources, first-hand experience, and site reputation.

Pro tip on E-E-A-T

Add author bios with credentials to articles. Cite authoritative sources inline. Include first-hand experience and original data. Implement Article schema with author information. Build author pages linking to published work. Get reviews on third-party platforms (G2, Capterra).

Related terms

Schema MarkupArticle and Person schema strengthen E-E-A-T signalsLink EquityBacklinks from authoritative sites signal trustworthiness

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SEO Checklist for Blog Posts

Check e-e-a-t on your site

AI HumanizerRewrite AI-generated text to sound naturally human. Choose tone, style, platform (X, LinkedIn, Reddit, TikTok), creativity level, and more.Page Word CounterCount the words on any URL, with the body copy separated from the nav, header and footer. Unique words, reading time, paragraphs and the heading outline.Readability CheckerScore any text on six readability formulas at once, then see which sentences are dragging the grade up. Passive voice and long sentences broken out separately.

E-E-A-T starts with technical health. If your site is slow, broken, or poorly structured, Google questions your trustworthiness before reading a word. CrawlRaven fixes the technical foundation.

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