E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework from Google's Search Quality Rater Guidelines used to evaluate the quality of web content. While not a direct ranking algorithm, it influences how Google's algorithms assess content quality.
Why E-E-A-T matters for SEO
Content that demonstrates real experience, subject-matter expertise, authoritative sourcing, and trustworthiness ranks better, especially for YMYL (Your Money or Your Life) topics. E-E-A-T signals include author credentials, cited sources, first-hand experience, and site reputation.
Pro tip on E-E-A-T
Add author bios with credentials to articles. Cite authoritative sources inline. Include first-hand experience and original data. Implement Article schema with author information. Build author pages linking to published work. Get reviews on third-party platforms (G2, Capterra).
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E-E-A-T starts with technical health. If your site is slow, broken, or poorly structured, Google questions your trustworthiness before reading a word. CrawlRaven fixes the technical foundation.
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