Schema markup is a standardized vocabulary (developed by Schema.org and supported by Google, Bing, Yahoo, and Yandex) used to annotate web content with structured data. Common schema types include Article, Product, FAQPage, HowTo, LocalBusiness, Organization, BreadcrumbList, and Review.
Why Schema Markup matters for SEO
Schema markup tells search engines exactly what your content represents, enabling rich results and improving AI citation rates. Pages with FAQ schema see higher click-through rates from search results. Article schema with author credentials strengthens E-E-A-T signals.
Related terms
Structured DataSchema markup is the vocabulary used within structured data implementationsRich ResultsSchema markup is the prerequisite for earning rich resultsE-E-A-TAuthor and organization schema strengthens E-E-A-T signals
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Check schema markup on your site
Article Schema GeneratorTell Google who wrote your article, when, and for whom. The author link is the part that carries E-E-A-T, and most sites leave it out.Breadcrumb Schema GeneratorReplace the raw URL under your search result with a readable trail like Home > Guides > Technical SEO. Enter each level, copy the code.FAQ Schema GeneratorMark up your questions and answers so search engines and AI assistants can lift them as direct answers. Unsupported HTML is stripped for you.
Missing or broken schema? CrawlRaven validates all schema types and tells you exactly which properties are missing on each page.
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