Schema markup is a standardized vocabulary (developed by Schema.org and supported by Google, Bing, Yahoo, and Yandex) used to annotate web content with structured data. Common schema types include Article, Product, FAQPage, HowTo, LocalBusiness, Organization, BreadcrumbList, and Review.
Why Schema Markup matters for SEO
Schema markup tells search engines exactly what your content represents, enabling rich results and improving AI citation rates. Pages with FAQ schema see higher click-through rates from search results. Article schema with author credentials strengthens E-E-A-T signals.
Related terms
Structured DataSchema markup is the vocabulary used within structured data implementationsRich ResultsSchema markup is the prerequisite for earning rich resultsE-E-A-TAuthor and organization schema strengthens E-E-A-T signals
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