Keyword rankings refer to the position at which your website appears in search engine results pages (SERPs) for specific search queries. Rankings are tracked by position (1-100+), with positions 1-10 being page 1 of Google results.
Why Keyword Rankings matters for SEO
Rankings directly determine visibility and traffic. Position 1 receives approximately 28% of all clicks, while position 10 receives about 2.5%. Tracking keyword rankings over time shows whether your SEO efforts are moving the needle. Focus on keywords in the top 10, not total keywords ranked.
Related terms
Organic TrafficHigher rankings drive more organic trafficKeyword CannibalizationCannibalization prevents any single page from ranking well
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