A local citation is any online mention of a business's name, address and phone number, whether or not it links to the site. Directories, data aggregators, review platforms and industry listings are the usual sources.
Why Local Citation matters for SEO
Citations are a prominence signal for local rankings, and consistency matters more than volume. Conflicting address or phone data across directories weakens the signal and is one of the most common findings in a local SEO audit.
Pro tip on Local Citation
Audit the major directories and aggregators for your country and record every variant of your details. Correct the inconsistencies, accepting that many directories verify changes manually and the process takes weeks.
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Citations are off-site. CrawlRaven audits the location pages on your own site, where duplicate titles and indexation gaps are common.
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