NAP consistency means your business Name, Address and Phone number appear identically everywhere they are published: your site, your Google Business Profile, directories and aggregators. Formatting differences count as inconsistencies.
Why NAP Consistency matters for SEO
Search engines use NAP data to confirm that listings refer to the same business. Conflicting data weakens confidence and can suppress local visibility, and it is one of the most frequent problems found in local audits.
Pro tip on NAP Consistency
Pick one canonical format, including suite numbers and phone formatting, and use it everywhere. Fix the largest aggregators first, since smaller directories often pull from them. Re-audit after any move or rebrand.
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CrawlRaven checks the LocalBusiness markup on your own pages, which is the one place your NAP data should never disagree with itself.
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