The map pack, also called the local pack, is the block of three local business results shown with a map above the organic listings for queries with local intent. It is ranked separately from organic results using proximity, relevance and prominence.
Why Map Pack matters for SEO
For local businesses it is usually the most valuable position on the page, and it is governed by signals ordinary SEO does not touch. A site can rank first organically and be absent from the map pack entirely.
Pro tip on Map Pack
Complete and maintain your Google Business Profile, choose accurate categories, earn reviews consistently, and keep NAP data consistent across directories. Proximity is a major factor you cannot change, which limits how far your reach extends.
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The map pack is one half of local search. CrawlRaven audits the location pages behind it, which handle the organic half.
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