Search visibility (also called share of voice or SOV) measures the percentage of total available search impressions your website captures across a defined keyword set compared to competitors. It's a more comprehensive metric than individual keyword rankings because it accounts for search volume and SERP features.
Why Search Visibility (Share of Voice) matters for SEO
Search visibility is the best leading indicator of future organic traffic growth because visibility increases before traffic does. If your visibility is growing while traffic is flat, the traffic gains are coming. It's also the best metric for competitive benchmarking and executive reporting.
Related terms
Keyword RankingsIndividual rankings roll up into the aggregate search visibility metricOrganic TrafficVisibility is a leading indicator; traffic is a lagging indicator
Learn more
CrawlRaven helps you grow search visibility by fixing the technical issues holding your pages back from ranking higher.
Try CrawlRaven Free