An SEO score is a composite number produced by an auditing tool from its own weighted checks. There is no standard definition, so a 78 in one tool and a 42 in another can describe the same site without either being wrong.
Why SEO Score matters for SEO
Composite scores compress the one thing you need, which is what to fix first, into a number that cannot be acted on. They are useful for tracking one site against itself over time and misleading for almost everything else.
Pro tip on SEO Score
Read the underlying findings rather than the score, and never compare scores across tools. If a score is used for reporting, keep the same tool throughout so the trend means something.
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CrawlRaven ranks findings by the traffic attached to the affected pages rather than compressing them into a score, because the ranked list is the part you can act on.
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