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Technical SEO

What Is Structured Data?

Structured data is code (typically JSON-LD format) added to web pages that helps search engines understand the content in a machine-readable way. It uses the Schema.org vocabulary to describe entities like articles, products, FAQs, events, and organizations, enabling rich results in search.

Why Structured Data matters for SEO

Structured data enables rich results (star ratings, FAQ dropdowns, recipe cards, event listings) that increase click-through rates by 20-30%. In 2026, structured data also improves AI citation rates by approximately 30%, as AI search engines use schema markup to understand and extract content.

Pro tip on Structured Data

Add JSON-LD structured data to every page. Use Article schema on blog posts, Product schema on product pages, FAQPage schema on FAQ sections, HowTo schema on tutorials, and BreadcrumbList for navigation. Validate with Google's Rich Results Test.

Related terms

Schema MarkupSchema markup is the vocabulary; structured data is the implementationRich ResultsStructured data enables rich results in Google search

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Free Schema & JSON-LD Validator

Check structured data on your site

Event Schema GeneratorGet your event date, venue, and ticket link into Google's event listings and Maps. Handles in-person, online, and hybrid events correctly.Local Business Schema GeneratorTell Google your business name, address, phone, and opening hours in the format it reads literally. Type your details, copy the code, paste it into your site.Product Schema GeneratorGive Google your price, stock status, and star rating so they can show under your listing in search. Fill in the product details, copy the code.

Invalid structured data prevents rich results. CrawlRaven validates every schema block on your site, checking required properties, date formats, and nested entities.

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