URL Rating is Ahrefs' 0 to 100 score for the backlink strength of a single page, as distinct from Domain Rating which scores a whole domain. Both are third-party models rather than Google metrics.
Why UR (URL Rating) matters for SEO
Page-level link strength explains why one page on a strong domain ranks and another does not. Reading only domain-level scores hides that variation, which is where most practical link decisions actually sit.
Pro tip on UR (URL Rating)
Use UR to compare pages competing for the same query rather than as an absolute target. A page with strong domain support but low page-level strength usually needs internal links more than external ones.
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Page-level strength depends heavily on internal links, which are entirely in your control. CrawlRaven maps how link equity moves through your site.
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