Work with Opportunities

Understand the four opportunity types

Striking distance

Queries with meaningful impressions that rank just outside the top results, usually positions 4–20. Strengthen relevance and internal links to push the intended page higher.

Query conflict

Demand is split across several pages instead of one clear owner. Consolidate, differentiate, and point internal links at the intended page.

CTR gap

A query earns fewer clicks than expected for its position. Review intent, title, meta description, and eligible rich-result markup.

Content decay

A page has a sustained click decline versus the comparable period. Review freshness, search intent, and new competitors.

The category tabs show the count for each detector. Use the status control to switch between All, Attention, Resolved, and Ignored findings.

Refresh and prioritize the backlog

1. 1

   Choose a detection window

   Use the last 28 or 90 days. Changing the window starts a refresh with that evidence period.
2. 2

   Refresh the current window when needed

   Select Refresh opportunities to scan the selected window again. Existing lifecycle state is preserved.
3. 3

   Start with Priority

   Priority combines SEO impact with eligible outcome evidence. SEO impact remains visible separately.
4. 4

   Open the highest useful row

   Select a row to inspect the reason, metrics, trend chart, recommended action, and data coverage.

Inspect the evidence drawer

• Priority, SEO impact, and confidence are shown separately so you can see why a finding ranks where it does.
• Reason explains the measured condition that triggered the finding.
• Performance slice charts the specific query or page over 28 days.
• Competing pages appears for query conflicts and shows each page’s share.
• Organic outcome evidence can show page-level GA4 sessions and key events when a linked property provides a sufficient sample.
• Recommended action turns the detector result into a practical next step.

Manage the opportunity lifecycle

A resolved finding can return when later Search Console evidence detects it again. Use the Returned state as a prompt to verify whether the fix regressed or the search landscape changed. An ignored finding remains ignored. Full workspace access also provides CSV export for the selected status view.