Article Schema Generator

What Article schema does, and what it is worth

A blog post and a product page look broadly the same to a crawler: a heading, some paragraphs, an image. Article schema says this page is an article, here is its headline, here is who wrote it, here is when it was published and last changed, and here is the organisation that published it.

That unlocks four things, none of which are ranking factors:

• Eligibility for article rich results and the Top Stories carousel
• Inclusion in Google Discover, which is a substantial traffic source for publishers
• A clean read for the AI systems deciding whose article gets summarised and cited
• An explicit author entity, which is how E-E-A-T is actually expressed in markup

All of it affects whether your article gets surfaced in the places where the click happens, which is a different question from where it ranks.

The author URL is the field that matters

Most sites fill in an author name and stop. That produces markup which validates and does almost nothing, because a name with no URL is a label rather than a reference.

With a URL, the author becomes an entity. Google can connect this article to the other forty that person wrote for you, to their profile elsewhere, to their stated credentials. Evidence accumulates against the person rather than evaporating at the end of each post.

The same logic applies to the publisher node. On a company blog the publisher is the organisation and the author is a person, and keeping them distinct is what lets Google attribute expertise to an individual rather than to a masthead.

Every property, and whether you need it

Google's required set is small. The difference between valid markup and useful markup is almost entirely in the recommended column.

How to add Article schema to a post

Six steps. The last one catches the problem most people never look for: a plugin already emitting its own Article block.

1. 01

   Pick the most specific article type

   BlogPosting for blog content, NewsArticle for reported news, TechArticle for documentation, Article for everything else. All of them inherit from Article, so choosing the specific one costs nothing and says slightly more.

2. 02

   Write a headline under 110 characters

   Google truncates the headline property at 110 characters and has treated longer ones as ineligible. This is the schema headline rather than your title tag, and the two do not have to match, so write a tighter one here if your title is long.

3. 03

   Give the author a URL, not just a name

   A name on its own is a string. A name with a URL pointing at a real author page is an entity Google can connect to everything else that person has written. This is the highest-value field on the form.

4. 04

   Set both dates honestly

   datePublished is when the article first went live, dateModified when it last meaningfully changed. Leave dateModified blank and this tool falls back to the publish date, because a missing dateModified reads as never updated.

5. 05

   Add the publisher and its logo

   An Organization node with a name and a logo ImageObject. On a personal blog the publisher and the author can be the same entity; on a company blog they should be different.

6. 06

   Paste it in and confirm it parses

   The block goes anywhere in the head or the body. Validate afterwards, because CMS plugins frequently emit their own Article markup and you can easily end up with two blocks disagreeing about the author.

Where to paste it

Anywhere inside the head or the body. On WordPress, check whether Yoast or Rank Math is already producing Article markup and replace their output rather than adding a second block. On Next.js, render it as a script tag in the page component. Confirm the result with the schema validator.

What this tool generates

Frequently asked questions