URL Profiler Review: Still Selling, Last Updated in 2019

URL Profiler was the tool everybody used for a content audit around 2016. You exported a URL list, fed it in, and got back a spreadsheet wide enough to decide what to keep and what to kill.

It is still on sale in August 2026, at $19.95 a month for the entry licence. The last time the company published a release note was 27 November 2019, and that gap is the whole review.

The verdict up front

URL Profiler scores 2.3 out of 5. The job it does is real and barely duplicated, but you are buying a client for other people's APIs, and the client has not moved in seven years. I score reviewed tools on six criteria:

• Core job performance: how well it does the thing it is built for, here bulk enrichment of a URL list.
• Pricing transparency: whether you can price it without a sales call, and what a year really costs.
• True cost of ownership: what else you have to buy before the tool produces anything.
• Integration freshness: whether the advertised data sources still exist.
• Maintenance signal: the public evidence that somebody is still shipping.
• Third-party validation: verified ratings from named platforms, linked below.

What is URL Profiler?

URL Profiler is a desktop application published by 301 Media LLC of Chicago. It runs on Windows and macOS, and it exists to turn a list of URLs into a very wide spreadsheet.

• Who it was built for: SEOs running content audits, link audits, and outreach prospecting on lists in the tens of thousands of rows.
• Delivery model: desktop software you install and license per device, with server installation on the two higher tiers.
• The data model: it holds no index of its own. Every metric comes from an API key you paste into account settings.
• The workflow it assumes: another tool discovers the URLs, URL Profiler describes them, and you make the decision in Excel.

That last point is the one buyers most often get wrong. It is not a crawler and it never was.

What it actually does

The feature list is long because each item is a column in the output. Here is what the tool appends to each URL, with the honest assessment attached:

• Link metrics in bulk. Majestic, Moz, Ahrefs and Semrush figures side by side on one row, which remains the single best reason to own it.
• On-page technical fields. HTTP status, canonical tags, robots directives, and indexation checks, appended per URL rather than discovered by crawling.
• Content signals. Readability scoring, word counts, and Copyscape duplicate content checks, which is the combination that made it a content-audit staple.
• Contact and social data. Email harvesting, Whois contacts, and social account detection, all built for the outreach workflows of the mid-2010s.
• Google Analytics import. Session and goal data joined onto the URL list. Note that this is Analytics, not Search Console.
• PageSpeed and Lighthouse. Added in Update 1.85 in 2018, and still the most modern thing in the product.
• Screenshots at scale. Chromium-based since Update 2.0, which was the last thing shipped.

Nothing in that list is fake. The question is what it costs to switch each one on.

The part the pricing page leaves out

This is stated honestly in the documentation and invisible on the pricing page, which is where buyers form their budget. Three things follow from it:

• Majestic, Ahrefs and Semrush need live subscriptions. Not just an account: a plan on a tier that exposes API access, which is usually not the cheapest one.
• Moz is the partial exception. Every user gets 500 free Moz metric checks a day, which is generous for spot work and useless for a 50,000-row audit.
• Copyscape is metered per check. Duplicate content scanning is billed by the vendor, so a large content audit has a per-row cost attached.

URL Profiler pricing, verified August 2026

Prices are public and quoted in dollars, which is more than several competitors manage. I read these off urlprofiler.com in August 2026, and every tier is shown at the yearly-billed rate:

• Solo: $19.95/month billed yearly, or $239.40 a year. Imports cap at 5,000 URLs, one device licence, desktop only.
• Pro: $25.95/month billed yearly, or $311.40 a year. Imports cap at 1,000,000 URLs, two device licences, desktop or server.
• Agency: $64.95/month billed yearly, or $779.40 a year. Same million-URL ceiling, up to 20 device licences.
• Paying monthly costs $29.95, $39.95 and $99.95, which is the 35% yearly saving the page advertises, stated the other way round.
• Trial: free, no credit card required, which is a genuinely low-friction way to test the output before committing.
• Currencies: dollars, pounds or euros, switchable on the page itself rather than guessed at checkout.

The tier boundary worth noticing is between Solo and Pro. Six dollars a month moves the import ceiling from 5,000 URLs to a million, so Solo only makes sense for very small sites.

That million is worth reading the small print on, because URL Profiler is unusually honest about it in a footnote and unusually quiet about it on the cards:

• The million is Excel's row limit, not a throughput claim. The import ceiling was set to match the spreadsheet you were going to open the results in.
• Real desktop capacity is 50,000 to 100,000 URLs, by the vendor's own estimate, because processing is bound by your CPU and RAM.
• A decent server handles about 250,000. That is a quarter of the advertised ceiling, and it needs the Pro or Agency tier to install there at all.
• The Agency tier's 20 users must be employees of the agency, each with an agency email address. It is not a licence to resell seats.

What a year really costs

The licence is the part you can quote. The total is the part that decides whether this is worth it, so here is the same year priced three ways:

CrawlRaven is on that table for scale rather than as a swap. It is a one-time lifetime licence from $49 at launch plus a free plan for 1 site, and it does prioritisation rather than bulk enrichment. Lifetime pricing steps up as licenses sell, so check the pricing page for the current batch. See current pricing.

The seven-year gap

I do not usually have to write this section. Here the evidence is public and easy to check, so it belongs in the review rather than in a footnote:

Three of those entries deserve spelling out, because they compound rather than sitting independently:

• The Updates category ends on 27 November 2019. Not thinned out, ended. Update 2.0 is still the newest post seven years later.
• The system requirements still name Windows XP SP2 and OS X 10.6. Both were already long unsupported when that page was written.
• The licence is sold as a subscription. You pay every year for software whose last shipped change predates the pandemic.

Features that outlived their data

Two advertised fields have no source behind them any more, and both are still on the live feature list in August 2026:

• PageRank checking. Google removed the public PageRank toolbar in 2016, ten years before this review.
• Alexa traffic and rank data. Amazon shut Alexa.com down on 1 May 2022, which retired the metric entirely.

Performance in practice

The processing itself is the part nobody complains about. Reviewers describe it as reliable on large lists, with the main caveat being speed rather than accuracy.

The limits are structural rather than technical, and there are four worth knowing before a trial:

• It is slow on very large lists. The most cited criticism in the G2 pool is exactly this, and it follows from making one API call per row per data source.
• No Search Console data. Google Analytics is supported; impressions, clicks and queries are not. For a content audit that removes the most decisive column.
• No crawling. It cannot find orphan pages or follow redirect chains across a site, because it only ever sees the URLs you hand it.
• No prioritisation. The output is a description of every row, with no view on which row matters. That work stays with you and a pivot table.

Interface, setup, and the daily workflow

Setup is fast if you already have the keys, and frustrating if you do not. You install the app, paste credentials into account settings, test each connection, then paste or import a URL list.

• The good: the grid is dense and exports cleanly, which is exactly what a spreadsheet-driven workflow wants.
• The dated part: it looks like desktop software from 2016, because it is desktop software from 2016.
• The licence model: per device rather than per user, so a laptop and a desktop consume two of your allowance.
• The server option: Pro and Agency can install on a server, which is how large lists were run overnight.

Pros and cons

Who URL Profiler is best for

The buyer profile is narrow but it is real. Three situations where it is still the right call:

• You already pay for Majestic or Ahrefs. The API keys are the expensive part, and if you own them the licence is a cheap way to use them in bulk.
• One-off audits of very large URL sets. A million-URL import ceiling for $311.40 a year is hard to match if the job is annual rather than continuous.
• Outreach prospecting on scraped lists. The contact, Whois and social columns were built for that workflow and still work.

Who should skip it

• Anyone without existing API subscriptions. You would be buying an empty grid and a bill for the data to fill it.
• Teams that need to discover URLs. There is no crawler here, so the list has to come from somewhere else first.
• Anyone auditing on Search Console performance. Impressions and queries never enter the tool, and those usually decide the call.
• Buyers who need a vendor roadmap. If a release record that stops in 2019 worries you, that instinct is reasonable.

What reviewers say

Third-party ratings, checked in August 2026. The pool is very small, so read it as anecdote rather than as evidence:

• G2: 4.5/5 from 2 reviews, with G2 itself noting there are not enough reviews to offer buying insight.
• Capterra: no review base on file, which is itself a signal for a tool that has been on sale since 2013.

Both positive reviews name the same thing: cheap access to metrics you are already paying for elsewhere. That is an accurate description of the product and of its ceiling.

URL Profiler alternatives, by job

Nothing below is a like-for-like replacement, because the bulk enrichment niche has largely emptied out. Match the scenario to the pick:

• You need to discover the URLs: Screaming Frog, from £199/year.
• You need the data with prioritisation attached: Sitebulb.
• You only ever wanted link metrics: Majestic, bought directly.
• You need to decide what to do next: CrawlRaven, from a one-time $49 at launch.

Screaming Frog: the maintained desktop crawler

The obvious pairing historically, and now the obvious replacement. Screaming Frog builds the list URL Profiler expects you to arrive with, ships releases regularly, and connects to both Search Console and Analytics. Detail in our Screaming Frog review, and the cloud options in our Screaming Frog alternatives roundup.

Sitebulb: the same data with the reasoning attached

Sitebulb crawls, scores, and then explains why each issue matters, which is the layer URL Profiler deliberately never had. You are paying for interpretation rather than for columns. Our Sitebulb review covers where its prioritisation stops short.

Majestic: buy the link index directly

If the only columns you ever filled were Trust Flow and Citation Flow, the middle layer is unnecessary. Majestic sells the index and its own bulk backlink checker, and you skip a second licence entirely.

CrawlRaven: the ranked plan rather than the spreadsheet

Full transparency: CrawlRaven is our tool. It exists for the step that happens after a bulk export, which is working out which of those rows to act on:

• The join: Google Search Console and GA4 (built-in, one-click OAuth, synced daily) merged with your imported Ahrefs or Semrush keyword lists and a 200-point technical crawl.
• The output: one ranked plan of what to write, what to update, and what to fix first, rather than a description of every URL you own.
• The audit depth: 200 checks covering rendering, redirect chains, structured data, Core Web Vitals, and AI crawler access, each ranked by ranking impact.
• The price: lifetime licences from a one-time $49 at launch, plus a free plan for 1 website with no credit card. Lifetime pricing steps up as licenses sell, so check the pricing page for the current batch. Current price on the pricing page.

The honest pairing: URL Profiler if you want to describe 50,000 URLs and already own the APIs, CrawlRaven if you want to know which 50 to fix and to hand a client the white-label report at the end of it.

Frequently asked questions

Basics

• What is URL Profiler? A Windows and macOS desktop app that takes a URL list and appends link metrics, on-page fields, content signals and contact data to every row.
• Does it crawl a site? No. It enriches a list you already have, so the discovery step has to happen in another tool.
• Is it still updated? The software runs and licences are still sold, but the newest post in the Updates category is Update 2.0, dated 27 November 2019.

Pricing

• How much does URL Profiler cost? Solo $19.95/month, Pro $25.95, Agency $64.95 billed yearly, or $29.95, $39.95 and $99.95 month to month (verified August 2026).
• Which tier should I pick? Pro, in almost every case. It costs $6/month more than Solo and raises the import ceiling from 5,000 URLs to 1,000,000, though real capacity is well below that.
• Does the licence include the data? No. Majestic, Ahrefs, Semrush and Copyscape are your own subscriptions. Only the 500 daily Moz checks come with the licence.
• Is there a trial? Yes, free and with no credit card required, which is the right way to check the output before paying.

Alternatives

• What should I use to crawl instead? Screaming Frog, which is actively developed and connects to Search Console.
• What explains the issues rather than listing them? Sitebulb, which scores and reasons about each finding rather than exporting it raw.
• What are the cloud options? Our Screaming Frog alternatives roundup covers nine of them across free, cloud and enterprise.
• What turns the export into a plan? CrawlRaven joins Search Console, GA4, your keyword imports and a 200-point crawl into one ranked plan, from a one-time $49 at launch.

Final verdict: is URL Profiler worth it?

2.3 out of 5. The bulk enrichment job is real, and for one specific buyer the maths still works. For everyone else this is a yearly subscription to software that stopped shipping in 2019.

• Buy it if you already pay for Majestic or Ahrefs, need a one-off merge across tens of thousands of URLs, and can live with a 2016 interface.
• Skip it if you have no API subscriptions, need to discover URLs rather than describe them, or audit on Search Console performance.
• Check first that the columns you actually want still have data behind them. Two advertised ones no longer do.

If what you really wanted was a decision rather than a spreadsheet, CrawlRaven does that job and starts with a free plan for 1 site.

Sources

• URL Profiler pricing: Solo $19.95, Pro $25.95 and Agency $64.95 per month billed yearly, against $29.95, $39.95 and $99.95 month to month; import ceilings, device licence counts and the no-card trial. Also the two footnotes: that 1,000,000 URLs is Excel's row limit with real capacity at 50,000 to 100,000 on a desktop and about 250,000 on a server, and that the Agency licence's 20 users must be agency employees with agency email addresses. Verified August 2026.
• urlprofiler.com: the feature list including Alexa traffic data and PageRank checking, the third-party API integrations, and the 301 Media LLC company details. Verified August 2026.
• URL Profiler updates archive: Update 2.0 dated 27 November 2019, Update 1.92 of July 2019, Update 1.85 of November 2018, and Update 1.78 of November 2017.
• URL Profiler download page: system requirements naming Windows XP SP2 and OS X 10.6. Verified August 2026.
• URL Profiler Moz API documentation: the 500 free daily Moz metric checks and the bring-your-own-key setup.
• URL Profiler on G2: 4.5/5 from 2 reviews, the platform's own insufficient-reviews notice, and the quoted excerpts.