Oncrawl Review: The Crawler That Stopped Publishing Its Price

The fastest way to learn what an SEO tool thinks of you is to open its pricing page. In August 2026 I opened Oncrawl's and found no plans, no tiers, and no numbers. Just a demo form.

That matters, because Oncrawl spent years as the answer to “I want Deepcrawl-class analysis without a Deepcrawl-class contract.” This review is about whether the product still earns that reputation, and what the contract actually costs now.

The verdict up front

Oncrawl earns a 3.8/5. The engineering is genuinely excellent and the log analysis is top tier, but you cannot find out what it costs without talking to sales, and that is a real deduction in a market where JetOctopus and Screaming Frog publish their numbers.

I score crawlers on six criteria: crawl scale, log file analysis, data exports and API, AI search features, interface and learning curve, and pricing transparency. Oncrawl posts two fives, two fours, a three, and a two.

What is Oncrawl, and who owns it now?

Oncrawl is a cloud technical SEO platform built around three datasets: a large-scale crawler, a server log analyzer, and Google Search Console plus GA4 connections. It was founded in 2013 in Bordeaux, France, by Francois Goube and Tanguy Moal.

The ownership question comes up constantly, so here is the short answer. Three facts settle it.

• BrightEdge acquired Oncrawl in February 2022. The deal was announced on 23 February 2022 and covered in Search Engine Land.
• Oncrawl still runs as its own product. Its own story page says it has been part of BrightEdge since 2022, and oncrawl.com is live, actively shipping features, and sold separately.
• It is not the same purchase as BrightEdge. BrightEdge contracts run around $50,000/year at the median. Our BrightEdge review covers that side of the house.

Oncrawl key features

Five capabilities carry the product. Notice how many of them are about moving data around rather than displaying it.

The crawler: millions of URLs, no artificial caps

Oncrawl's own product copy promises crawls of millions of URLs with no artificial limits on speed, depth, or site size, with full JavaScript rendering. It collects thousands of metrics per crawl and supports scheduled monitoring, indexability checks, and one-off audits.

• JS rendering: renders the page the way a search engine would, which is the only way to audit a React or Vue build honestly.
• Crawl-over-crawl comparison: flags regressions between runs instead of making you diff two exports by hand.
• Custom extraction: scrape any on-page element into a field, then segment and report on it.

Log analyzer: the reason the tool exists

This is the module that made Oncrawl's name. The vendor states the platform processes more than 500 million log lines a day, and the analysis is joined to crawl data rather than sitting in a separate report.

Joined, those two datasets answer questions neither answers alone: which indexable pages Googlebot has never visited, where crawl budget drains into parameters and redirect chains, and which orphan pages still get bot traffic.

Segmentation and custom extraction

Segmentation is where Oncrawl separates itself from checklist crawlers. You define site sections by URL pattern, template, extracted field, or metric, and every chart in the platform respects that segmentation.

• Answer at the template level: “product pages deeper than four clicks get 70% less bot traffic” is a segment finding, not a URL-by-URL one.
• Cross-analysis is the point: crawl, logs, GSC, and GA4 all slice on the same segments, so the comparisons line up.
• It costs you setup time: a good segmentation is something you build, and the tool is much weaker before you build it.

Lenses: AI Search Lens and Content Lens

Lenses are Oncrawl's guided-analysis layer, and two of them matter in 2026.

• AI Search Lens: tracks which pages AI crawlers such as GPTBot, PerplexityBot, ClaudeBot, and Gemini's research bot fetch, and maps an indexation to citation to traffic funnel. It reads real log data rather than sampling prompts, which is the honest way to measure this.
• Content Lens: scores pages during a crawl for query fan-out coverage, search intent, and semantic completeness, and flags duplicate content and relevance gaps.

The AI Search Lens is the more defensible of the two. Log-based AI bot measurement is infrastructure truth, while prompt-sampling tools are estimates of a moving target.

Data exports: BigQuery, Looker Studio, API, MCP

This is the quiet differentiator, and it is the reason data-literate teams choose Oncrawl over prettier crawlers.

• Google Cloud Storage and AWS S3: ship crawl and link data to your own bucket. BigQuery loads from Cloud Storage, so this is the BigQuery path, not a one-click destination.
• Looker Studio connector: send analyses to dashboards as they are created, or push completed ones afterwards.
• REST API and Download Center: Oncrawl describes itself as a platform built around an API, with a Download Center for very large exports.
• MCP server: connects Oncrawl data to AI assistants for querying and workflow automation.

Oncrawl pricing (verified August 2026)

Oncrawl publishes no pricing. I checked oncrawl.com/pricing in August 2026 and the page carries a demo booking form with no plans, tiers, or figures on it. Capterra's listing agrees, showing “contact vendor for pricing” rather than a starting rate.

That is a change worth naming. Oncrawl was once the affordable, self-serve answer in this category, and plenty of still-indexed articles quote entry plans in the range of 49 to 99 euros a month. Those articles describe a purchasing model that is not on the site today.

The 1-year and 3-year math

Using Vendr's median of $7,681 per year, a three-year Oncrawl commitment lands near $23,043. At the bottom of the observed range ($4,997/year) three years is about $14,991; at the top ($8,819/year) it is about $26,457.

Set against the obvious alternatives, over the same three years:

• JetOctopus: about €4,596/year at its base configuration, so roughly €13,788 over three years, with the price on a public page. See our JetOctopus review.
• Screaming Frog: £199/year, plus £99/year for the separate Log File Analyser, so about £894 over three years. Details in our Screaming Frog review.
• Botify: mid-size deployments reported at $75,000 to $150,000/year in third-party data, which is $225,000 or more over three years.
• CrawlRaven: our tool, and a one-time lifetime licence from $49 at launch for 3 sites, with a free plan for 1 site. Lifetime pricing steps up as licenses sell, so check the pricing page for the current batch. See current pricing.

One fair point in Oncrawl's defence: at a median of $7,681/year it is not expensive for what it is. The complaint is not the number. It is that you have to book a call to learn the number.

Oncrawl vs Deepcrawl (Lumar) vs Botify

Pick Oncrawl for log-led analysis you can export into your own warehouse, Lumar for enterprise dashboards and accessibility auditing, and Botify only when you need its activation layer and have the budget to match. All three are quote-only, so shortlist on capability, then negotiate.

Three verdicts, one per buyer profile.

• Technical SEO team with a data function: Oncrawl. The exports and the API mean your crawl data lives in your warehouse next to revenue, not in someone else's dashboard.
• Enterprise with compliance and exec reporting needs: Lumar. Accessibility auditing is a genuine differentiator and Intelligence Studio is built for the people who sign off budgets. See our Lumar review.
• Large retail or travel site running SEO as a programme: Botify, if the activation layer earns its keep. Our Botify review covers what that money buys.

Performance in practice

Reading the spec sheet against reviewer reports, the pattern is consistent: Oncrawl handles scale without complaint, and the payoff arrives once you have configured it properly.

• Where it shines: crawl-budget investigations, orphan-page discovery, internal linking depth analysis at template level, and proving a fix changed bot behaviour rather than assuming it did.
• Where it is merely fine: the out-of-the-box issue list. Sitebulb explains findings better for people who want to be taught, as our Sitebulb review covers.
• Where it stops: prioritisation against demand. Oncrawl ranks by technical severity and volume, not by which fixes touch the queries and pages that earn revenue.

Reviewers repeatedly cite crawl frequency and orphan-page data as the findings that changed what they did next. That is a good sign: it means the tool produces decisions, not just tables, once you know your way around it.

UX and interface

Oncrawl's interface is dense in the way analyst tools are dense. It is more modern than JetOctopus and less hand-holding than Sitebulb, and the honest summary is that it rewards investment.

• Setup is not instant. A first crawl is quick, but log ingestion needs whoever owns your server or CDN configuration, and segmentation needs a deliberate design pass.
• The learning curve is real. Reviewers describe a steeper ramp than competing crawlers and note that advanced options sometimes need a support conversation.
• Reporting is analyst-grade, not client-grade. There is no white-label client report. If a branded PDF is your deliverable, plan for white-label reporting elsewhere.

Oncrawl pros and cons

Who is Oncrawl best for?

Three profiles get their money's worth.

• In-house technical SEOs at large sites. Ecommerce, marketplaces, classifieds, publishers: anywhere crawl budget is a revenue variable rather than a curiosity.
• SEO teams sitting next to a data team. If someone in your organisation already writes SQL against BigQuery, Oncrawl's exports turn SEO into another table they can join.
• Teams priced out of Botify. You get most of the technical analysis at roughly a tenth of the reported spend, minus the activation layer.

Who should skip it

• Small sites and most consultants. Under roughly 50,000 URLs, crawl budget is rarely the bottleneck, and Screaming Frog at £199/year covers the job.
• Agencies whose deliverable is a branded report. No white-label output, so you are exporting and rebuilding the narrative yourself.
• Anyone who needs to compare prices before a call. If procurement wants three quotes on a spreadsheet this week, start with the vendors that publish.

What reviewers say

Oncrawl holds 4.4/5 on G2 across 17 reviews, 3.8/5 on Capterra across 4 reviews, and 4.1/5 on Trustpilot (all checked August 2026). Those are small samples, so read them as signal, not proof.

The themes are consistent across platforms: depth and crawl capability are praised, price and ramp-up are the recurring complaints. G2 scores SEO auditing at 9.2 and custom reports at 9.3, which matches what the product is built for.

Oncrawl alternatives

Five tools cover the realistic shortlist, each for a different reason.

• Lumar (formerly Deepcrawl): the closest like-for-like. Better executive dashboards and the only one of the three with accessibility auditing, on custom contracts typically $400 to $2,500+/month. Our Lumar review has the detail.
• Botify: the enterprise ceiling. Same technical territory plus an activation layer, at mid-size deployments reported around $75,000 to $150,000/year. See our Botify review.
• JetOctopus: the published-price answer. Cloud crawler plus real-time log analysis from €383/month billed annually, with a 7-day trial and no sales call. Our JetOctopus review covers the trade-offs.
• Screaming Frog: £199/year on your own machine, the most crawl control per pound anywhere. Logs are a separate £99/year tool. See our Screaming Frog review and the wider Screaming Frog alternatives roundup.
• CrawlRaven: our tool, and a different job. Oncrawl gives you more data about your site. CrawlRaven joins Google Search Console, GA4, and a 200-point technical crawl with your imported keyword lists into one ranked plan: what to write, what to update, what to fix first. Lifetime licence from $49 at launch, free plan for 1 site, no credit card.
• Free stopgap: Oncrawl's trial runs through sales, so evaluation is not immediate. Our free page indexability checker answers the crawl-and-index question for a single URL while you wait for the call.

Frequently asked questions

Basics

• What is Oncrawl? A cloud technical SEO platform founded in 2013 in Bordeaux, France, combining a large-scale crawler, a server log analyzer, and Search Console and GA4 integrations, with exports to your own cloud storage.
• Is Oncrawl owned by BrightEdge? Yes. BrightEdge acquired Oncrawl in February 2022, and Oncrawl still runs and sells as its own product under that ownership.
• Can Oncrawl export to BigQuery? Yes, by exporting crawl and link data to a Google Cloud Storage bucket or AWS S3, which BigQuery then loads. There is also a Looker Studio connector, a REST API, and an MCP server.

Pricing

• How much does Oncrawl cost? There is no published price. I checked the pricing page in August 2026 and it is a demo booking form. Vendr's anonymized deal data shows a median contract of $7,681/year, in a range of $4,997 to $8,819, driven mainly by crawled URLs per month.
• Is there a free trial or free plan? A trial exists but is arranged through the sales team during the demo flow. No permanently free plan is advertised. (CrawlRaven takes the opposite approach: a free plan for 1 site, and lifetime licences from $49 at launch.)
• Are the old 49 to 99 euro monthly plans still available? Not on the site. Articles quoting those figures describe a self-serve model that oncrawl.com no longer presents.

Comparisons

• Is Oncrawl a good Deepcrawl (Lumar) alternative? Yes for log-led analysis and warehouse exports. Lumar wins on accessibility auditing and executive dashboards. Both require a sales call. Our Lumar review covers the other side.
• Oncrawl vs Botify? Botify costs roughly ten times as much at mid-size scale and adds an activation layer. For crawl, logs, and Search Console analysis, Oncrawl covers most of the same ground. See our Botify review.
• Oncrawl or JetOctopus? JetOctopus if you want a published price and a same-day trial; Oncrawl if you want the exports, the API, and the segmentation model. Our JetOctopus review compares them directly.
• Oncrawl or CrawlRaven? Different layers. Oncrawl is bot-behaviour and crawl depth for large sites. CrawlRaven is the decision layer: Search Console, GA4, and a 200-point crawl joined with your keyword imports into one ranked plan.

Final verdict: a data platform wearing a crawler's badge

3.8/5. Oncrawl is one of the best technical SEO platforms in the market for teams that treat SEO as a data problem. The log analysis is top tier, the segmentation model is the right one, and the exports mean you actually own your data.

The deductions are commercial rather than technical: no published price, no self-serve trial, and a learning curve that costs you a few weeks before the tool starts earning. At a reported median of $7,681/year it is good value, once you get someone to quote you.

And if what you need is an order of operations rather than another dataset, try CrawlRaven free (1 site, no credit card): Search Console, GA4, and a 200-point crawl joined into one ranked plan, with lifetime licences from $49 at launch. Lifetime pricing steps up as licenses sell, so check the pricing page for the current batch.