SEOprofiler Review: The Suite Shut Down in 2022. Here's What to Use Instead
SEOprofiler shut down on April 26, 2022, but review sites still list 2026 pricing. What the suite was, what its domain hosts today, and what replaces it.
SEOprofiler was a budget all-in-one SEO suite from German company Axandra. It shut down on April 26, 2022, and cannot be bought in 2026, no matter what aggregator listings say. My rating as a 2026 purchase: 1.5/5, entirely because it no longer exists.
- The shutdown: SEOprofiler closed on April 26, 2022 after roughly a decade as a web-based suite covering rank tracking, audits, backlinks, keyword research, and white-label reports.
- The domain trap: seoprofiler.com now hosts an unrelated SEO tools directory, and axandra.com sits on a domain-for-sale page (verified August 2026). Software directories still publish "SEOprofiler pricing 2026" pages for a product you cannot buy.
- Its record while alive: 3.8/5 on G2 (20 reviews) and 4.1/5 on Capterra (9 reviews). Fair for the price, but long-term users reported minimal development in its final years.
- What replaces it: No single tool replaces it one-for-one at its old $69.95/month price. SE Ranking is the closest budget all-in-one, Semrush and Ahrefs cover research depth, and CrawlRaven covers the audit-plus-priorities job for a one-time $49 launch-price license instead of a subscription.
If you searched "better than SEOprofiler," the honest answer is that in 2026 anything still running is better. The useful question is which module you actually relied on, and this review maps each one to its best current replacement.
SEOprofiler reviews are a strange genre in 2026: most of them describe a product that shut down on April 26, 2022. This one starts from that fact. Below is what the Axandra suite did, what its domain hosts now, and how to replace each module. Try CrawlRaven free: 1 site, no credit card →
I went to verify SEOprofiler's pricing page for this review, the way I do for every tool I cover. There isn't one. There hasn't been one since April 26, 2022, the day the suite shut down.
Meanwhile, software directories are still publishing “SEOprofiler Pricing 2026” pages with tier tables and star ratings. If you landed here comparing those pages, you were shopping for a ghost. This review explains what the product was, why it died, and what actually replaces it.
The verdict up front
I rate tools on five criteria: availability and continuity, data quality, feature depth against the current field, support, and value for money. SEOprofiler in August 2026 scores 1.5/5, and the score is almost entirely the first criterion.
- You cannot buy it. The product has been offline for over four years. Availability is zero, which caps everything else.
- Its history was respectable. While alive it held 3.8/5 on G2 and 4.1/5 on Capterra, a fair record for a budget suite.
- The search intent is real, the product is not. If you searched “seoprofiler review” or “better than seo profiler,” what you actually need is a replacement, and the alternatives section below is the useful part of this page.
Key Takeaways
- →Status: SEOprofiler shut down April 26, 2022. Rating as a 2026 purchase: 1.5/5, because a tool you cannot buy cannot score higher.
- →The domain: seoprofiler.com now hosts an unrelated SEO tools directory; axandra.com is a domain-for-sale page (verified August 2026).
- →Last-known pricing: Standard $69.95/mo, Smart $99.95/mo, Professional $249.95/mo. Directory sites still republish these as "2026 pricing."
- →Best replacements: SE Ranking for the all-in-one job, Semrush or Ahrefs for research depth, CrawlRaven for audits and priorities from a one-time $49 at launch.
What happened to SEOprofiler?
SEOprofiler announced its closure to users in early 2022 and shut down on April 26, 2022. Accounts, rank-tracking history, and stored reports went offline with it. The company behind it, Axandra, published no detailed public post-mortem.
The community reaction at the time was mostly grief rather than surprise. Long-term customers had watched development slow for years while subscription prices rose. One Capterra reviewer summed up the late era bluntly, writing that “the tool is used as a cash-cow.”
SEOprofiler: from launch to shutdown
- 1997Axandra starts building SEO softwareThe German company behind SEOprofiler ships desktop tools first, including IBP (Internet Business Promoter) and ARELIS.
- ~2010SEOprofiler launches as a web-based suiteRank tracking, site audits, backlink monitoring, keyword research, page optimization, and white-label PDF reports in one login.
- 2017–2021The stagnation yearsLong-term customers on Capterra report minimal development and rising prices while Semrush and Ahrefs pull ahead.
- Apr 26, 2022SEOprofiler shuts downThe suite closes its doors. Accounts, rank-tracking history, and reports go offline with it.
- 2026The name outlives the productseoprofiler.com now hosts an unrelated tools directory, and axandra.com sits on a domain-for-sale page.
What seoprofiler.com hosts today
This is the part that trips people up. The domain never went dark; it changed jobs.
- seoprofiler.com is now a tools directory. As of August 2026, the site lists hundreds of third-party SEO tools by category, with subscribe, submit, and register options. It has no visible connection to the original suite.
- axandra.com is for sale. The old company domain resolves to an Afternic domain-for-sale page, which is about as final as a software company's story gets.
- Practical caution. Nothing at seoprofiler.com today is the product this review covers. Do not assume old accounts, data, or the old company are behind it, and evaluate anything sold there on its own merits.
What was SEOprofiler?
SEOprofiler was a web-based, all-in-one SEO suite from Axandra, a German software company that had been shipping SEO tools since 1997. Before SEOprofiler, Axandra was known for desktop software: IBP (Internet Business Promoter) and the link-building tool ARELIS.
SEOprofiler launched around 2010 as the cloud successor to that desktop lineage and ran for roughly a decade. Its pitch was simple: the core SEO jobs in one login, at a price small businesses and solo consultants could justify.
That positioning matters for understanding who is still searching for it. SEOprofiler's crowd was not enterprise; it was the budget-conscious operator who wanted one bill instead of three. That buyer still exists, and the market moved on without keeping their price point.
What the suite included
Reconstructed from archived reviews and user feedback, the suite covered seven jobs. Quality varied widely between them.
- Rank tracking. Daily position monitoring across search engines. Consistently described as reliable, and the module users missed most after shutdown.
- Website audit. A crawler flagging technical issues, with audit data reviewers called genuinely insightful for the price. Like most auditors of its era, it produced a flat issue list with no prioritization against real search data.
- Backlink monitoring. Functional, but built on a database users repeatedly called small next to Ahrefs' or Semrush's indexes.
- Keyword research. Suggestions and difficulty data, serviceable rather than deep.
- Competitor analysis. The weakest module by reviewer consensus; side-by-side checks without the gap workflows modern tools ship.
- Page optimization. On-page advice per keyword, in the lineage of Axandra's old Top 10 Optimizer desktop tooling, including keyword-density visuals some users specifically praised.
- White-label PDF reports. Branded client reporting, a big part of why small agencies stayed as long as they did.
SEOprofiler pricing, and the 2026 pricing trap
There is no current SEOprofiler pricing; I verified in August 2026 that no live pricing page exists. What follows is the last-known lineup, preserved because half the internet still presents it as current.
| Plan | Last-known price | Per year | Status in 2026 |
|---|---|---|---|
| Free account | $0 | $0 | Gone |
| Standard | $69.95/mo | $839.40 | Gone |
| Smart | $99.95/mo | $1,199.40 | Gone |
| Professional | $249.95/mo | $2,999.40 | Gone |
The trap: directory sites auto-refresh their page titles each year, so those dead tiers now circulate under “SEOprofiler Pricing 2026” headlines. The listings are frozen at 2022; only the year in the title moved.
For comparison shopping, the honest math is what replacing SEOprofiler costs now.
- SEOprofiler Standard, last-known: $69.95/mo, or $839.40/yr. No longer purchasable at any price.
- SE Ranking Core: $129/mo monthly, $103.20/mo on annual billing ($1,238.40/yr), verified July 2026.
- Semrush Pro: $139.95/mo ($1,679.40/yr). Ahrefs: Starter $29/mo, Lite $129/mo ($1,548/yr).
- CrawlRaven: lifetime licenses from a one-time $49 at launch ($99 for the 10-site white-label tier), plus a free plan for 1 site. Lifetime pricing steps up as licenses sell, so check the pricing page for the current batch. See current pricing.
What SEOprofiler cost vs what replaces it
Notice the shape of that chart: every surviving full suite costs more per year than SEOprofiler did. Its sub-$70 all-in-one slot simply was not sustainable, which is part of why it is a memorial page now.
How it performed while it was alive
I never ran a client site on SEOprofiler, so this section is sourced from its reviewer record rather than my own testing, and I am flagging that plainly.
The pattern across G2 and Capterra reviews is remarkably consistent, and it is the pattern of a tool aging in place.
- The audit and reports earned the loyalty. Reviewers praised the website audit's depth for the price and leaned on the white-label PDFs for client work.
- The data layers fell behind. The backlink index and competitor analysis drew steady criticism next to Ahrefs and Semrush, whose indexes grew while SEOprofiler's did not keep pace.
- Development visibly stalled. The sharpest reviews came from long-term users citing minimal feature work and unimplemented feedback in the final years, alongside price increases.
Usability was never the complaint; reviewers found the interface easy, if dated. The complaint was momentum. A suite competing on breadth has to keep every module current, and by 2022 too many modules were running on 2016 assumptions.
A budget all-in-one lives on volume. When data costs rise (crawling the web for a backlink index is expensive) and better-funded rivals set the feature bar, the cheap generalist gets squeezed from both sides. Raising prices sheds the budget buyers; not raising them starves development. SEOprofiler got caught in exactly that scissor.
Pros and cons, historically
Framed as the product stood at shutdown, because that is the version people remember and search for.
- ✓Genuinely cheap for a full suite: $69.95/mo covered every module at last-known pricing
- ✓Website audit surfaced insightful technical data for the price bracket
- ✓Reliable daily rank tracking users trusted for years
- ✓White-label PDF reports made it viable for small agencies
- ✓Easy interface with a shallow learning curve
- ✗Shut down April 26, 2022; product, accounts, and data are gone
- ✗Backlink database was small next to Ahrefs and Semrush indexes
- ✗Competitor analysis lacked modern gap workflows
- ✗Minimal development in final years while prices rose
- ✗No migration path or export continuity offered after closure
Who used SEOprofiler, and where they went
Mapping the old user base to 2026 options is the most useful frame I can offer, because “SEOprofiler user” described three distinct people.
- The solo consultant on a budget. Bought it for rank tracking plus client PDFs. Today that job is SE Ranking's Core plan, or CrawlRaven's one-time license if audits and reports were the actual deliverable.
- The small agency. Bought it for white-label reporting across a client roster. SE Ranking's Agency Pack add-on ($69/mo, annual billing only) or CrawlRaven's $99 launch-price lifetime tier with white-label reports covers this now.
- The in-house generalist. Bought it to keep an eye on everything with one line item. This buyer has the fewest cheap options left; Semrush is the ceiling-money answer, and a smaller audit-first stack is the budget one.
Who should not have used it, even then: anyone whose work leaned on backlink depth or competitor intelligence. Those users had usually already left for Ahrefs or Semrush before the shutdown.
What reviewers said
The third-party record, with the caveat that both profiles are frozen: G2 flags the SEOprofiler profile as inactive for over a year, and no new verified reviews have landed since the shutdown era.
- G2: 3.8/5 across 20 reviews, with SEO auditing rated its strongest capability.
- Capterra: 4.1/5 across 9 reviews. Praise centered on the audit module and PDF exports; criticism on price increases, the backlink database, and stalled development, including the “cash-cow” line quoted earlier.
I am deliberately not quoting more than that one verified fragment. Review volume this small, frozen for four years, deserves numeric summary rather than cherry-picked testimony.
I have watched a lot of SEO tools die, and SEOprofiler's ending was the common one: not a scandal, just a slow squeeze. It kept its price low by not reinvesting, and the gap to the leaders compounded until closing was the only move left.
The lesson for buyers is about the category, not the company. If a suite's pitch is “everything, cheap,” check the changelog before you check the price. A tool that stops shipping has already told you how the story ends.
What's better than SEOprofiler in 2026?
Literally anything still maintained, so the question needs sharpening: better at which of SEOprofiler's jobs? (Searchers type this as “better than seo profiler,” two words; same question.) Here is the module-by-module map, then the four tools worth your shortlist.
Where each SEOprofiler module went in 2026
| SEOprofiler module | What it did | 2026 replacement | Verified price |
|---|---|---|---|
| Rank tracking | Daily positions, multiple engines | SE Ranking (Core plan) | $103.20/mo annual |
| Keyword & competitor research | Keyword suggestions, competitor checks | Semrush Pro or Ahrefs | $139.95/mo · from $29/mo |
| Site audit + priorities | Website Audit module, flat issue list | CrawlRaven (200-point audit + GSC/GA4 join) | from $49, one-time launch price |
| White-label client reports | Branded PDF reports | SE Ranking Agency Pack, or CrawlRaven lifetime tier | $69/mo add-on · from $99 one-time at launch |
SE Ranking: the closest like-for-like
If you want the same shape of product (rank tracking, audit, keywords, backlinks, white-label reports in one login), SE Ranking is the modern occupant of that slot, rated 4.7/5 on both G2 and Capterra.
- Price: Core at $129/mo, or $103.20/mo on annual billing; white-label reporting requires the $69/mo Agency Pack add-on. Full breakdown in our SE Ranking pricing guide (verified July 2026).
- The catch: it costs roughly 48% more per year than SEOprofiler's Standard tier did. Our SE Ranking review covers where that money goes.
Semrush: the full-suite upgrade
Semrush is what SEOprofiler pretended to be: genuinely everything, with the industry's largest keyword database and real competitive intelligence. Pro runs $139.95/mo.
- Choose it if competitor analysis was the module you wished SEOprofiler did better; the gap workflows are a different sport.
- Skip it if budget drove you to SEOprofiler in the first place. Our Semrush review is blunt about the feature gating and the 2.8/5 Trustpilot score.
Ahrefs: the data-depth pick
Ahrefs replaces the two modules SEOprofiler was weakest at: backlinks and keyword research, on one of the largest link indexes in the industry.
- Price: the $29/mo Starter tier is the cheapest serious entry point in the big-tool market; Lite is $129/mo.
- The catch: no white-label reporting, and the audit is a bolt-on. Details in our Ahrefs review.
CrawlRaven: the audit and priorities slot
Scope stated honestly: CrawlRaven is not an all-in-one and does not replace SEOprofiler's rank tracker or keyword database. We built it for the job SEOprofiler's audit module gestured at but never finished: telling you what to do first.
- The join. Google Search Console and GA4 come built in via one-click OAuth, joined with your imported Ahrefs or Semrush keyword lists and a 200-point technical crawl. The output is one ranked plan: what to write, what to update, what to fix first.
- The reports. White-label PDF and web reports on the $99 launch-price lifetime tier, covering the deliverable small agencies actually kept SEOprofiler for.
- The pricing model SEOprofiler never tried. One-time lifetime licenses from $49 at launch, plus a free plan (1 website, no credit card). Lifetime pricing steps up as licenses sell, so check the pricing page for the current batch. Today's number is on the pricing page.
- Free stopgap: The white-label PDF is what small agencies actually miss. Our free SEO report generator produces a client-ready audit report at no cost, which covers that specific gap without a replacement subscription.
A dead subscription is also a quiet argument for this model: SEOprofiler customers paid monthly right up until the product vanished. A lifetime license plus a free tier changes who carries that risk.
Frequently asked questions
Basics
- Is SEOprofiler still available? No. It shut down on April 26, 2022. The seoprofiler.com domain now hosts an unrelated tools directory, and axandra.com is listed for sale (verified August 2026).
- Is the current seoprofiler.com the same product? No. It is a directory of third-party SEO tools with no connection to the Axandra suite beyond the domain name. Old accounts and data do not exist there.
- Was SEOprofiler any good? Fair for its price: 3.8/5 on G2 (20 reviews), 4.1/5 on Capterra (9 reviews). Strong audit and reporting, weak backlink and competitor data, stalled development at the end.
Pricing
- How much did SEOprofiler cost? Last-known tiers: Standard $69.95/mo, Smart $99.95/mo, Professional $249.95/mo, plus a limited free account. None has been purchasable since April 2022.
- Why do review sites show 2026 pricing for it? Directory listings auto-refresh their titles with the current year while the data stays frozen at 2022. Treat any “SEOprofiler pricing 2026” page as stale by definition.
Alternatives
- What's better than SEOprofiler now? By module: SE Ranking for the all-in-one shape, Semrush or Ahrefs for research depth, and CrawlRaven for audits joined to Search Console and GA4 with one ranked plan, from a one-time $49 at launch.
- Is there a free option? CrawlRaven's free plan covers 1 website with no credit card, and Google Search Console remains the free baseline underneath any stack.
Final verdict
SEOprofiler: 1.5/5 as a 2026 purchase, because it is not one. The rating is a formality; the finding is the story. A decade-old budget suite shut down on April 26, 2022, its domain was repurposed, and an ecosystem of auto-refreshed listings keeps selling its ghost.
What to do instead depends on which module you came for.
- Whole-suite shape: SE Ranking, from $103.20/mo annual.
- Research depth: Ahrefs from $29/mo, or Semrush Pro at $139.95/mo.
- Audit, priorities, and client reports: try CrawlRaven free: 1 site, no credit card, and lifetime licenses from a one-time $49 at launch.
And a habit worth keeping from this story: before renewing any SEO subscription, look at the vendor's changelog. SEOprofiler's users could have read the ending years early.
Sources
- seoprofiler.com: current state of the domain, verified August 2026
- Aysa.ai – SEOprofiler shutdown coverage: April 26, 2022 closure date
- Top10SEOSoftware – SEOprofiler review: corroborating closure note
- SEOprofiler on G2: 3.8/5 from 20 reviews; profile flagged inactive
- SEOprofiler on Capterra: 4.1/5 from 9 reviews; source of the quoted user review
- SoftwareSuggest listing: example of last-known pricing republished as current
- axandra.com: domain-for-sale listing, verified August 2026
Frequently asked questions
Is SEOprofiler still available in 2026?
No. SEOprofiler shut down on April 26, 2022 and has not been available since. The seoprofiler.com domain now hosts an unrelated directory of SEO tools, and axandra.com, the site of the company that built SEOprofiler, is listed for sale (verified August 2026). Any page offering SEOprofiler subscriptions in 2026 is describing a product that no longer exists.
What happened to SEOprofiler?
SEOprofiler was built by Axandra, a German software company active in SEO tools since 1997. After roughly a decade as a web-based all-in-one suite, the product closed on April 26, 2022. Axandra published no detailed public post-mortem, but long-term customers had reported minimal development and rising prices in the years before the shutdown, while Semrush, Ahrefs, and SE Ranking pulled ahead on data and features.
Is the site at seoprofiler.com the original SEOprofiler?
No. As of August 2026, seoprofiler.com hosts a directory of third-party SEO tools with subscribe and submit options. It shares nothing with the original Axandra suite except the domain name: no product, no accounts, no continuity. Treat it as a different site that happens to live at a familiar address, and do not assume old SEOprofiler credentials or data exist anywhere on it.
Was SEOprofiler any good?
It was a fair budget suite for its era. SEOprofiler holds 3.8/5 on G2 across 20 reviews and 4.1/5 on Capterra across 9 reviews. Users liked the website audit module, the white-label PDF reports, and the price. The recurring complaints were a small backlink database, weak competitor analysis, and minimal development in the final years; one long-term Capterra reviewer wrote that "the tool is used as a cash-cow."
How much did SEOprofiler cost?
The last-known SEOprofiler pricing had three paid tiers: Standard at $69.95/month, Smart at $99.95/month, and Professional at $249.95/month, plus a limited free account. Those prices stopped being purchasable when the suite shut down on April 26, 2022. Any site presenting them as current 2026 pricing is republishing stale data.
Why do software review sites still show SEOprofiler pricing for 2026?
Because software directories rarely retire listings. Sites like SoftwareSuggest, ITQlick, and SoftwareWorld auto-refresh page titles with the current year while the underlying data sits frozen at 2022. That is how a product that shut down in April 2022 ends up with "SEOprofiler Pricing 2026" pages. G2's own profile notes it has not been active for over a year, which is the more honest signal.
What is better than SEOprofiler?
In 2026, effectively any maintained tool is better, because SEOprofiler no longer exists. The practical replacements by module: SE Ranking (from $103.20/month on annual billing) as the closest budget all-in-one with rank tracking and white-label reports; Semrush Pro ($139.95/month) or Ahrefs (from $29/month Starter) for keyword and backlink depth; and CrawlRaven for the site audit and prioritization job, with lifetime licenses from a one-time $49 at launch and a free plan for 1 site.
What is the closest alternative to SEOprofiler?
SE Ranking is the closest one-for-one alternative: a budget-positioned all-in-one with rank tracking, site audit, keyword research, backlink checks, and white-label reporting, rated 4.7/5 on both G2 and Capterra. Its Core plan is $129/month, or $103.20/month on annual billing (verified July 2026). The trade-off is that it costs more per year than SEOprofiler did; the sub-$70 full-suite slot SEOprofiler occupied is essentially empty in 2026.
Is there a free alternative to SEOprofiler?
Yes. CrawlRaven has a free plan covering 1 website with no credit card, which joins Google Search Console and GA4 data with a 200-point technical crawl into one ranked plan. Google Search Console itself remains the free baseline every replacement should build on. If you only need occasional checks, free tools like sitemap validators and SERP preview generators cover single tasks without a subscription.
15+ years of growing SaaS websites through SEO | Author, 200-Point Audit Checklist
Aditi has spent 15+ years helping SaaS companies scale organic traffic through technical SEO and content strategy. She is the author of the CrawlRaven 200-Point Audit checklist used by agencies and in-house teams to systematically improve search performance.