Site Analyzer Review: The SEO Tool That Quietly Became Something Else

The most useful thing I can tell you about Site Analyzer is that the reviews you just read are describing a product you cannot buy. Capterra lists it at €49 a month with a crawler and rank tracking. Its newest user review is dated December 2021.

Sign up today and you get something else entirely: an AI visibility tracker that watches whether ChatGPT and Perplexity mention your brand, priced from $35 a month on credits. Same domain, same company, different product.

The verdict up front

Site Analyzer scores 3.0/5. As an AI visibility tool for a small team it is a competent, fairly priced 4. As the site analyzer its name promises, it is a 1, because nothing on any current plan crawls a site.

That rating averages six criteria, scored August 2026:

• AI visibility coverage (4/5): ChatGPT, Perplexity, Microsoft Copilot and Google including AI Overviews, with Mistral, Grok and Claude also named.
• Page-level analysis (4/5): 500+ data points per page, written as fixes rather than diagnostics.
• Ease of setup (4/5): free analysis with no credit card, and CMS-specific guidance for WordPress, Wix, Webflow and Squarespace.
• Pricing value (3/5): $35 to $599 a month, published openly, but metered in credits that are hard to budget against.
• Third-party evidence (2/5): 4 reviews on Capterra and 3 on Trustpilot, none of them recent enough to describe the current product.
• Technical audit depth (1/5): no crawler, no rank tracking, no backlink data.

Which Site Analyzer do you actually mean?

Two products, two companies, one name. Before anything else, work out which one you were searching for.

• Site Analyzer, at site-analyzer.com. A hosted web app from the French team behind Cocolyze. This is almost certainly the one you found, because every profile ranking for “site analyzer review” (Capterra, Software Advice, Trustpilot, Appvizer, Crozdesk) covers this product. It is the primary subject of this review.
• SiteAnalyzer, at site-analyzer.pro. A Windows desktop crawler from BrokenByte Software, historically distributed as Majento SiteAnalyzer. It is covered in its own section further down, because it is the one that actually crawls sites.

What is Site Analyzer?

Site Analyzer is a hosted tool that answers two questions: how well does this page read to search engines and language models, and is my brand showing up when people ask AI assistants about my category. It runs in the browser with nothing to install.

The company background is longer than the product suggests. Its own site claims 15 years of operation (a 2011 start), more than 100,000 users and over 50 million pages analyzed. The listed founder and CEO is Tennessee Veldeman, who also founded Cocolyze, and Site Analyzer signups run through the Cocolyze app.

The pivot the review sites missed

Here is the gap that makes Site Analyzer reviews so hard to trust, laid out plainly.

• What the review profiles describe: a €49/month SEO platform with a site crawler, keyword research and rank tracking. That is the listing on both Capterra and Software Advice.
• When those reviewers wrote: the most recent user review across both profiles is dated December 2021, nearly five years old at the time of writing.
• What the live product sells: AI visibility tracking and page analysis on credits, from $35 a month, with no crawler, rank tracker or backlink module on any published plan.
• Where the old suite went: the classic SEO features (daily rank tracking, backlink monitoring, keyword research) are still sold, but under the Cocolyze brand rather than this one.

None of that makes Site Analyzer a bad product. It makes the star ratings attached to its name close to meaningless, which is a different problem and worth naming before you spend anything.

Site Analyzer key features

Everything the product does today falls into two buckets, plus a short list of features marked as not yet shipped.

• AI visibility tracking. You define prompts your buyers might ask, and the tool checks whether you appear in the answers on ChatGPT, Perplexity, Microsoft Copilot and Google, including AI Overviews. Mistral, Grok and Claude are also named as covered surfaces.
• Prompt discovery. Rather than guessing prompts, you can have the tool suggest them. It costs 10 credits per run against 2 credits for tracking one prompt on one platform, so discovery is the expensive action.
• Page analysis across 500+ data points. Paste a URL and get a score with recommendations, refreshed on demand rather than on a schedule.
• Plain-English fixes with CMS context. Recommendations are written for WordPress, Wix, Webflow and Squarespace users rather than for engineers, which is a real differentiator against tools that hand you a raw issue list.
• Content writing and brand audits. Both are credit actions at 50 credits each, which puts them firmly in the occasional-use bracket on the $35 plan.
• Coming soon, not shipped. API and MCP access, white-label reporting and priority support are listed on the Pro tiers, with API, MCP and white-label all flagged as coming soon. Do not buy a Pro plan for them yet.

What is absent matters as much as what is present: no site crawler, no keyword rank tracking, no backlink index, no log file analysis, no scheduled monitoring of a whole property.

Site Analyzer pricing, verified August 2026

I checked these against Site Analyzer's own pricing page in August 2026. Four published tiers, all credit metered, with custom enterprise plans quoted on request.

Annual billing is described as 2 months free, so $35 a month becomes $348 a year rather than $420. The Pro tiers are the same product with a bigger credit allowance, plus the not-yet-shipped extras noted above.

What a credit actually buys

Credits are the unit you are really purchasing, so it is worth learning the exchange rate before you pick a tier. The published costs per action:

• Page analysis: 1 credit.
• Prompt tracking on one platform: 2 credits, which means one prompt watched across four platforms costs 8 credits per check.
• Prompt discovery: 10 credits.
• Content writing: 50 credits.
• Brand audit: 50 credits.

One honest wrinkle: the per-action table and the plan estimates do not reconcile cleanly. A page analysis is priced at 1 credit, yet Basic's 5,000 credits are described as roughly 600 pages. Budget against the plan estimate, not the per-action price.

Monthly allocations renew and are reserved for the month. Credits you buy as top-ups never expire, which softens the metering for spiky workloads.

The 1-year and 3-year math

Pre-calculated so you do not have to, on annual billing:

• Basic ($35/mo): $348 a year, $1,044 over 3 years. On monthly billing it is $420 a year instead.
• Pro5 ($119/mo): $1,188 a year, $3,564 over 3 years.
• Pro20 ($299/mo): $2,988 a year, $8,964 over 3 years.
• Pro50 ($599/mo): $5,988 a year, $17,964 over 3 years.
• For contrast, CrawlRaven: a one-time $49 for 3 sites at launch, or $99 for 10 sites with white-label PDF reports. Lifetime pricing steps up as licenses sell, so check the pricing page for the current batch. See current pricing.

These are different jobs, and I want to be precise about that. Site Analyzer's subscription buys ongoing AI visibility monitoring, which is genuinely recurring work. The one-time CrawlRaven licence buys a full-site audit engine joined to your search data. One curve compounds; the other stops.

Performance in practice: what it can and cannot see

The page-level analysis is quick and readable. You paste a URL, it scores, and the recommendations arrive in language a marketing manager can act on without a developer translating first. For a site of ten pages, that is a perfectly good workflow.

The ceiling arrives the moment the site gets bigger than your memory of it. Three specific blind spots:

• Between-page problems are invisible. Orphan pages, redirect chains, duplicate titles across a template and keyword cannibalization all live in the relationships between URLs, which a page analyzer never inspects.
• No performance data joins the analysis. Site Analyzer does not read your Search Console or GA4 data, so a page that lost 40% of its clicks last quarter scores the same as one that never had any.
• AI visibility without AI accessibility. It tells you whether assistants mention you. It does not check whether AI crawlers such as GPTBot, ClaudeBot and PerplexityBot can reach and render your pages in the first place, which is usually the reason a brand is absent.

User experience and interface

Setup is the strongest part of the experience, and the free tier is doing real work as a demo.

• Zero-friction entry. Run an analysis before creating an account, with no credit card at any point on the free tier.
• Results read as advice. Recommendations are phrased as actions, with instructions tailored to the CMS you are on rather than generic guidance.
• Refresh on demand. Re-run an analysis and see the new score immediately, which makes the fix-and-check loop tight.
• The credit meter is always present. Every action has a price, so exploration carries a small tax. This is the main thing that stops it feeling like a flat-rate tool.

Capterra's sub-scores from the old product still describe the shape reasonably well: value for money 4.5 and customer service 4.0, with ease of use the lowest at 3.8.

Site Analyzer pros and cons

Who Site Analyzer is best for (and who should skip it)

Best for: small teams whose main open question is AI visibility.

• Founders and solo marketers on a small site. The $35 Basic plan tracks a reasonable prompt set and analyzes the handful of pages that matter, without a platform commitment.
• Brand and content teams testing AI presence. If the board is asking whether ChatGPT recommends you, this answers that cheaply and on the record.
• Non-technical site owners. The CMS-aware, plain-language fixes are genuinely better suited to a Wix or Squarespace owner than a raw crawler export.

Not ideal for: anyone who came here looking for an audit.

• Technical SEOs. There is no crawl to configure and no export to work from. Start with our Screaming Frog review for the crawler benchmark instead.
• Agencies with client reporting duties. White-label output is still listed as coming soon, so today there is no branded deliverable. Our SEOptimer review covers the cheap end of that market.
• Anyone managing more than a few hundred URLs. Analyzing pages one at a time stops scaling long before that.

What reviewers say about Site Analyzer

This is the weakest evidence base I have worked with on a review, and the weakness is itself the finding. Site Analyzer holds 4.5/5 on Capterra from just 4 reviews (Capterra listing), with sub-scores of 3.8 for ease of use, 4.5 for value and 4.0 for customer service. Its Trustpilot profile carries 3 reviews. Ratings checked August 2026.

Every one of those reviews predates the pivot. They are quoted here as evidence about the old SEO suite, not the current product.

Read against the live product, the praise is about features that no longer ship and the criticism is about data accuracy in a module that no longer exists. Treat the star rating as a historical artifact.

SiteAnalyzer, the desktop crawler at site-analyzer.pro

If you were searching for a tool that crawls sites, this is probably the one you wanted. SiteAnalyzer is a Windows desktop program from BrokenByte Software, unrelated to site-analyzer.com in ownership, code or data.

• What it does: crawls a site against 60+ SEO parameters and returns a 0 to 100 optimization score, covering duplicate titles, broken links, redirect chains and oversized media.
• Notable extras: internal PageRank calculation, site structure visualization, scraping via XPath, CSS selectors, XQuery or RegExp, and integrations with Google Search Console, Yandex Webmaster and Yandex Metrica.
• Exports: Excel, CSV, PDF and MindMap.
• Free version: 1 saved project, 100 pages per analysis and a single crawl thread, with unlimited analyses at that size.
• Pro licence: a one-time $96 per PC (regular price $120), removing the project and page caps and raising the thread count to 99. Volume pricing runs $88 each at 3 to 5 PCs, $80 at 6 to 9, and $64 at 21 or more, with a 30-day money-back guarantee.
• Still maintained: version 3.3 shipped on 23 March 2026, adding Google and Yandex analytics integration.

Prices and limits verified August 2026 on the vendor's own pricing page. One licence covers one computer, which matters for teams.

SiteAnalyzer free vs Screaming Frog free

The obvious comparison, since both offer a capped free desktop crawler:

• Free capability goes to Screaming Frog. Its free tier crawls up to 500 URLs per crawl against SiteAnalyzer's 100 pages per analysis, and it has no project limit.
• Paid economics go to SiteAnalyzer. Pro is a one-time $96 per PC. Screaming Frog is $279 per seat per year, which is $837 over three years, so SiteAnalyzer is roughly 89% cheaper across that window.
• Depth, docs and ecosystem go to Screaming Frog. Custom extraction, JavaScript rendering, scheduled crawls, log file support and a decade of published workflows. Our Screaming Frog review covers where that ceiling actually sits.
• Platform is the tiebreaker. Screaming Frog runs natively on Windows, macOS and Ubuntu. SiteAnalyzer is a Windows program, with other platforms via emulation.

For a Windows-based solo SEO who crawls small sites occasionally, $96 once is a fair deal. For anyone doing this daily, Screaming Frog is still the tool to learn.

Site Analyzer alternatives

Pick by the job you thought you were buying, because the two Site Analyzers point at different shelves.

• Screaming Frog: for real crawling. $279 per year per seat for the desktop crawler that audits every URL on a site, with prioritization left entirely to you. See our Screaming Frog review.
• SEOptimer: for branded audit PDFs and lead capture. $29 to $59 a month, with the best embeddable audit widget in the category and white-label output that actually ships today. Details in our SEOptimer review.
• Sitebulb: for visual audits you can hand to a client. Deeper hints and better reporting than any page analyzer, at desktop tool pricing. Covered in our Sitebulb review.
• Dedicated AI visibility platforms: for share of voice at depth. If AI visibility is the whole point rather than a side question, the specialists go further on citation sourcing and competitive tracking. We compared them in best AI visibility tools.
• CrawlRaven: for the audit behind the score. Our tool joins Google Search Console, GA4 and a 200-point full-site crawl into one ranked plan, so the output is what to fix first rather than another score. White-label PDF reports on the $99 lifetime tier, lifetime licences launched at a one-time $49, and a free plan for 1 site with no credit card. See current pricing.
• Free stopgap: Tracking whether ChatGPT and Perplexity mention you is downstream of whether they can read you. Our free llms.txt generator writes the file that tells AI crawlers what your site contains, which no amount of prompt tracking substitutes for.

If you liked what Site Analyzer used to be, the closest honest match is a crawler plus a rank tracker, not another page grader. Our WooRank review covers the other well-known tool in the page-scoring category.

Frequently asked questions

Basics

• Does Site Analyzer crawl my whole site? No. It analyzes one page at a time, so anything that lives between pages stays invisible. A crawler is a separate purchase.
• Why do older reviews mention rank tracking and a crawler? Because the product changed. Those features are now sold under the Cocolyze brand, and the newest third-party review of Site Analyzer dates to December 2021.

Pricing

• What does Site Analyzer cost? $35/month (Basic), $119 (Pro5), $299 (Pro20) or $599 (Pro50), verified August 2026, with 2 months free on annual billing: $348, $1,188, $2,988 and $5,988 a year respectively.
• Is there a free version? Yes, a free tier rather than a trial: 5 tracked prompts and 5 page analyses, no credit card. Top-up credits you buy never expire, but monthly plan credits do not roll over.

The desktop SiteAnalyzer

• Is site-analyzer.pro the same company? No. It is BrokenByte Software's Windows crawler, formerly distributed as Majento SiteAnalyzer, with no connection to site-analyzer.com.
• What does it cost? Free for 1 project at 100 pages per analysis, or a one-time $96 per PC for Pro with unlimited pages and 99 threads. Volume pricing drops to $64 per PC at 21 or more seats.

Final verdict: is Site Analyzer worth it?

Site Analyzer earns its 3.0/5, and the number needs its context. If you want AI visibility tracking plus readable page fixes for a small site, $35 a month is a fair entry price and the free tier lets you check the fit before paying anything.

If you arrived here because you searched for a site analyzer and expected something that crawls sites, buy elsewhere. The desktop SiteAnalyzer at $96 once, or Screaming Frog at $279 a year, are the honest answers to that question.

And when the question moves from “what does this page score?” to “what should we fix first across 400 pages?”, that is the job we built CrawlRaven for: Search Console, GA4 and a 200-point crawl joined into one ranked plan, with a white-label report your client can read. Try it free on 1 site, no credit card required.