9 White Label SEO Reporting Tools in 2026 (Price-Per-Client Math Included)
We compared nine white label SEO reporting tools on branding depth, automation, and (critically) what they actually cost per client at 5, 15, and 50 clients. Per-client billing quietly turns a $59 tool into a $1,000/month bill; flat-priced tools stay under $40. Every price and rating verified July 2026 with direct sources.
The best white label SEO reporting tool depends on one variable most reviews ignore: how the price scales with your client count. Flat-priced tools win that math.
- CrawlRaven: CrawlRaven exports technical findings as CSV; branded PDFs and client portals are not currently available. Excluded from white-label reporting recommendations. Disclosure: it is our product.
- SEOptimer: $39/month flat for branded page-level audits, and the pick for embeddable audit widgets that generate leads.
- AgencyAnalytics: $20 per client per month, so $100/month at 5 clients and $1,000/month at 50. Best for cross-channel dashboards when clients also buy PPC and social.
- Swydo: Billed per data source, $69 to about $474/month across that same range. Best for budget multi-channel reporting.
- Whatagraph: From $286/month, annual-only billing.
- SE Ranking: A full SEO suite with a white-label client portal, via the $69/month Agency Pack add-on.
- Looker Studio: The free DIY route, if you can spend 3-5 hours building each client template.
Compare equivalent reporting features and client limits before comparing costs. CrawlRaven is excluded from these white-label recommendations. Vendor prices and ratings retain their July 2026 verification dates.
Compare nine reporting vendors by branding depth, connected data sources, delivery options, and cost as your client roster grows. The vendor sections retain their July 2026 verification dates. CrawlRaven is excluded from the white-label recommendations because it currently provides CSV findings for reports you prepare in another tool. Try CrawlRaven free for 7 days: 1 website, no credit card →
Choose a reporting tool for the deliverable you need
Review the meaning of white-label SEO before comparing branding features. For a quick audit of one URL, the free SEO report generator saves a PDF; for site-wide evidence, export CrawlRaven findings as CSV and build the presentation in your reporting tool.
Compare branding, connected data sources, delivery options, and the cost at your expected client count. The vendor reviews below retain their stated July 2026 verification dates.
CrawlRaven is our product, but it is not a white-label reporting option today. Its agency reporting workflow provides CSV findings for presentations you prepare elsewhere.
AgencyAnalytics: best all-in-one client dashboard platform
AgencyAnalytics is the category incumbent for agency client reporting, and in 2026 it simplified to a single-rate model: $20 per client per month, every feature included.
That buys unlimited data sources across 80+ integrations, unlimited reports and dashboards, unlimited staff and client users, and genuinely complete white-labeling. Custom domain, branded email, logo, and color schemes are standard, not upsells.
Key features:
- 80+ integrations: GSC, GA4, every major ad platform, social, email, call tracking
- Full white-label on the standard rate: custom domain, branded client login portal, branded email
- Automated scheduled reports plus a client-accessible live dashboard
- AI summaries, anomaly alerts, and goal tracking built in
- Custom volume pricing once you pass 25 clients
- ✓Most complete white-labeling in the category, included at the base rate
- ✓One tool can replace a dashboard tool + report builder + client portal
- ✓4.7/5 on G2 across 433 reviews; 4.8/5 on Capterra
- ✓14-day free trial, no credit card
- ✗Per-client billing scales linearly: $100/mo at 5 clients becomes ~$1,000/mo at 50 (before volume discounts)
- ✗SEO depth is thin: rank tracking is a paid add-on ($41.67/mo per 500 keywords) and the site audit is shallow next to dedicated crawlers
- ✗Reviewers flag weak global template management: updating one layout across all clients is manual
- Pricing. $20 per client per month (same rate monthly or annual, with ~20% savings billed annually); custom plans above 25 clients. Rating: 4.7/5 on G2 (433 reviews): G2 reviews, 4.8/5 on Capterra. Verified July 2026.
- Best for. agencies selling SEO alongside PPC and social who want one branded portal for everything, and whose margins can absorb $20 per client forever.
Swydo: best budget multi-channel reporting
Swydo undercuts AgencyAnalytics with a different billing axis: $69/month buys every feature, unlimited users, unlimited clients, and unlimited reports.
You pay only for data sources beyond the 10 included ($4.50 each for sources 11-100, cheaper at volume). For agencies with one or two connected sources per client, that makes Swydo one of the cheapest credible multi-channel white-label options.
Key features:
- Unlimited clients, users, dashboards, and scheduled reports on the base plan
- Full white-labeling and branding tools included
- 32+ integrations with AI-powered report summaries
- Multi-language reports (14 languages), useful for international client bases
- 14-day free trial, no credit card required
- ✓Cheapest entry among full-featured dashboard tools ($69/mo with 10 sources)
- ✓Per-source billing beats per-client billing for SEO-only engagements (1–2 sources per client)
- ✓4.6/5 on G2 (111 reviews), 4.5/5 on Capterra; support quality is the most-praised theme
- ✗Source-count creep: every GA4 property, GSC view, and ad account is a billed source, so data-heavy clients multiply costs
- ✗32 integrations is a third of AgencyAnalytics' catalog
- ✗No built-in SEO audit: pair it with an audit tool for the technical deliverable
- Pricing. $69/month base (10 data sources included), then $4.50/source for sources 11-100, $3.00 for 101-500; 10% discount on annual billing. Rating: 4.6/5 on G2; Capterra 4.5/5. Verified July 2026.
- Best for. budget-conscious agencies reporting on 1-2 data sources per client who want unlimited clients without per-client fees.
DashThis: simplest white-label dashboard reporting
DashThis bills by dashboard count rather than clients, users, or sources: $49/month for 3 dashboards (Individual), $149 for 10 (Professional), $289 for 25 (Business), and $449 for 50 (Standard), with a 15-day free trial.
If one client equals one dashboard, the math is easy to predict, which is exactly the appeal for smaller shops that hate billing surprises.
Key features:
- Preset templates that assemble a client dashboard in minutes
- Automated email dispatch of branded reports on your schedule
- 34+ integrations; unlimited users and data sources within each dashboard
- Branded reports with your logo and colors; custom-domain white-labeling available on agency-level plans
- ✓Simplest pricing model in the category: dashboards are the only variable
- ✓Highest support rating in its cohort (4.7/5 on G2 across 83 reviews)
- ✓Unlimited users and sources per dashboard: no per-seat games
- ✗Per-dashboard pricing effectively is per-client pricing if each client gets one dashboard
- ✗A pricing update effective March 30, 2026 adds data-source-based charges: recheck your tier before committing
- ✗Light on SEO-specific depth: no audit engine, basic rank data via integrations
- Pricing. $49-$449/month by dashboard count (annual billing discounts available; e.g. Individual drops to $42/month). Rating: 4.7/5 on G2 (83 reviews): DashThis on Capterra. Verified July 2026.
- Best for. freelancers and small agencies who want the fastest possible path from "client signed" to "branded dashboard delivered."
SE Ranking: best full SEO suite with a white-label client portal
SE Ranking is the only tool on this list that bundles rank tracking, keyword research, a site audit, AI-visibility tracking, and white-label reporting into one subscription. After its late-2025 restructure, plans are Core at $129/month (10 projects) and Growth at $279/month (30 projects).
The Agency Pack add-on at $69/month turns it into a fully client-facing platform: white-label branding across dashboard and reports, 30 client seats, unlimited scheduled reports with AI summaries, and a lead generator widget.
Key features:
- White-label report builder included on both plans; full platform white-labeling via Agency Pack
- Rank tracking (2,000 keyword checks/day on Core), site audit, backlink monitoring, and AI search tracking in one place
- Automated scheduled client reports with AI-written summaries
- Client seats: clients log into a branded portal instead of receiving static PDFs
- ✓Only option here where report data and SEO toolset live in one subscription: no stack assembly
- ✓4.7/5 on G2 across 2,300+ reviews: the most-reviewed tool on this list
- ✓14-day free trial, no credit card
- ✗The 2025 restructure raised prices sharply: Core at $129/mo is roughly double the old Essential entry point
- ✗Project caps (10 on Core, 30 on Growth) force plan upgrades as your roster grows; 50 clients means a custom conversation
- ✗Audit depth trails dedicated crawlers: fine for dashboards, thin for a standalone technical audit deliverable
- Pricing. Core $129/month ($103.20 on annual billing), Growth $279/month ($223.20 annual), Agency Pack +$69/month. Rating: 4.7/5 on G2: 2,300+ reviews. Verified July 2026; full breakdown in our SE Ranking review and our SE Ranking pricing guide.
- Best for. agencies up to ~30 clients that want tracking, audits, and branded client portals from a single vendor.
Sitechecker: best branded always-on monitoring portal
Sitechecker positions itself between audit tool and reporting platform: it runs 300+ checks per site: crawl errors, uptime, broken links, page speed, schema.
It packages those findings into a branded portal where clients watch their site health, rankings, GSC, and GA4 data under your agency's identity.
Key features:
- 300+ automated site checks with continuous monitoring (uptime, meta changes, redirects)
- Branded PDF reports plus a white-label client-facing portal on higher tiers
- Rank tracking, backlink monitoring, and GSC/GA4 dashboards bundled
- 7-day free trial
- ✓Monitoring-first: clients see a living dashboard, not a monthly snapshot
- ✓4.6/5 on both G2 and Capterra
- ✓Combines audit findings and performance data in one branded surface
- ✗Published pricing is inconsistent across listings and the tiers have shifted recently: get a current quote before budgeting
- ✗Full white-labeling (custom domain, no vendor branding) is reserved for upper tiers
- ✗Less established for cross-channel reporting: no PPC/social depth
- Pricing. plans run roughly $59/month (Basic) to $149/month (Standard) and $349/month (Premium), with Enterprise custom. Third-party listings disagree on current figures, so treat these as approximate and confirm on sitechecker.pro. Rating: 4.6/5 on G2, 4.6/5 on Capterra. Verified July 2026.
- Best for. agencies selling ongoing site-health monitoring as a retainer line item, where the always-on branded portal is the pitch.
SEOptimer: best embeddable white-label audits for lead generation
SEOptimer is the budget workhorse of white-label auditing: $39/month for branded PDF audit reports in 15 languages, or $59/month to add the feature it's actually famous for. Our SEOptimer review covers where page-level grading stops, and WooRank is the closer comparison if you want the same instant score with a heavier per-project price.
That feature is an embeddable audit widget that sits on your agency's website, audits a visitor's URL, and emails them a branded report while capturing the lead.
Key features:
- Branded PDF audit reports: logo, colors, custom domain for report links
- Embeddable audit form for lead capture (White Label & Embedding plan)
- Reports in 15 languages; bulk/multi-site auditing
- Page-level analysis: on-page SEO, usability, performance, social checks
- ✓Flat $39/mo regardless of client count: the cheapest flat subscription on this list
- ✓The embed widget is a genuine lead-gen machine for agency websites
- ✓4.6/5 on G2 across 328 reviews
- ✗Page-level checks, not a full-site crawl: it audits URLs, not architectures
- ✗No ongoing performance reporting (rankings, traffic trends): it is an audit generator, not a dashboard
- ✗Report depth is entry-level; technical clients will notice
- Pricing. White Label $39/month; White Label & Embedding $59/month. Rating: 4.6/5 on G2 (328 reviews): G2 reviews. Verified July 2026.
- Best for. agencies that want branded audits as a top-of-funnel lead magnet at the lowest possible flat price.
WebCEO: best full-platform rebrand on your own domain
WebCEO offers the deepest rebranding on this list: on the Agency Unlimited plan ($99/month plus pay-as-you-go scanning fees), an $80/month add-on puts the entire 24-tool SEO platform on your own domain.
Branded interface, branded client portals, branded reports, even branded email notifications. To your clients, it simply looks like your agency built its own SEO platform.
Key features:
- Complete white-label: custom domain, interface branding, client logins, email notifications
- 24 SEO tools including rank tracking, audits, backlink analysis, and competitor research
- SEO task management and team collaboration for client work
- Lead generation widget and SEO API on agency plans
- ✓Most thorough rebrand available: clients never see a vendor name anywhere
- ✓Unlimited projects on Agency Unlimited, so the base fee doesn't scale with client count
- ✓4.6/5 on G2, 4.8/5 on Capterra
- ✗Real cost is opaque: $99/mo base + $80/mo white-label domain + metered scanning fees that grow with usage
- ✗Interface feels dated next to newer dashboard tools
- ✗Reporting layouts are less polished than AgencyAnalytics or Whatagraph
- Pricing. Solo $37/month; Startup $99/month; Agency Unlimited $99/month + scanning fees, with the white-label own-domain add-on at $80/month; Corporate $299/month. Rating: 4.6/5 on G2, 4.8/5 on Capterra. Verified July 2026.
- Best for. agencies that resell SEO software access itself, where the client logs into "your" platform, not just reads your reports.
WebCEO is the survivor of a generation of rebrandable agency suites, and the rest of that generation is a warning about how you shortlist. SEOprofiler sold the same promise, shut down on 26 April 2022, and is still quoted 2026 pricing by review sites that never checked.
Whatagraph: best for large agencies with enterprise budgets
Whatagraph produces the most visually polished reports in the category, and prices accordingly. After its June 2026 pricing change, the Go plan starts at $286/month and Max at $812/month, both annual-billing only, with costs driven by source credits rather than clients or users.
White-labeled reports are listed on the Max tier, so confirm branding scope on Go before committing.
Key features:
- Design-forward report builder clients genuinely compliment
- Cross-channel data blending across 55+ sources, plus BigQuery on premium tiers
- Source-credit pricing model decoupled from user and client counts
- Automated scheduled delivery and shareable live reports
- ✓Best-looking reports on this list: strong for image-conscious brands
- ✓4.5/5 on G2 across ~277 reviews
- ✓Scales to genuinely large multi-team agencies
- ✗Annual-only billing from $3,432/year minimum: the steepest commitment here
- ✗White-label reporting tied to the $812/mo Max tier per current published plans
- ✗Source credits make cost forecasting harder than flat or per-client models
- Pricing. Go from $286/month and Max from $812/month, annual billing only; Prime tier custom. Rating: 4.5/5 on G2 (~277 reviews): G2 reviews, 4.4/5 on Capterra (84 reviews). Verified July 2026.
- Best for. 30+ client agencies with dedicated reporting budgets where report aesthetics are part of the agency's brand.
Looker Studio: the free DIY option (with hidden time costs)
Google Looker Studio is free, connects natively to GA4 and Search Console, and gives you total design control, which makes it the default answer for agencies with more time than budget.
"White label" is trivially true here: you build every pixel, so there is no vendor branding to remove. The catch is that you also build everything else.
Key features:
- Free forever for the core product; native Google connectors (GA4, GSC, Ads, Sheets, BigQuery)
- Complete layout and branding freedom: your templates, your design system
- Scheduled email delivery and shareable live report links
- Looker Studio Pro adds team workspaces and support at $9 per user per Google Cloud project per month
- ✓$0 at any client count: unbeatable sticker price
- ✓Total control over branding and layout
- ✓Native Google-stack data is first-party and reliable
- ✗Budget 3–5 hours to build each client template, plus ongoing maintenance when connectors break
- ✗Non-Google data requires paid third-party connectors ($20–$100+/mo), eroding the 'free' math
- ✗Pro's per-user-per-project billing surprises agencies that split clients into separate Cloud projects
- ✗Performance degrades on chart-heavy dashboards: a recurring reviewer complaint
- Pricing. free; Looker Studio Pro at $9/user/project/month (30-day trial). Reviewer sentiment on G2 praises the free Google-native reporting while roughly a third of recent reviews flag slow load times on heavy dashboards. Verified July 2026.
- Best for. agencies under ~5 clients, Google-stack-only reporting, or anyone validating a reporting offer before paying for tooling.
Full comparison: the nine white label SEO reporting tools
| Tool | White-Label Entry | Custom Domain | PDF Export | Cross-Channel Data | SEO Audit Depth |
|---|---|---|---|---|---|
| AgencyAnalytics | $20/client/mo | ✓ Included | ✓ Branded | ✓ 80+ sources | Basic |
| Swydo | $69/mo | ✓ | ✓ Branded | ✓ 32+ sources | None |
| DashThis | $49/mo | Agency tiers | ✓ Branded | ✓ 34+ sources | None |
| SE Ranking | $129 + $69/mo | ✓ Agency Pack | ✓ Branded | SEO-focused | Good |
| Sitechecker | ~$149/mo | Upper tiers | ✓ Branded | SEO-focused | 300+ checks |
| SEOptimer | $39/mo | ✓ | ✓ Branded | No | Page-level |
| WebCEO | $99 + $80/mo | ✓ Full rebrand | ✓ Branded | SEO-focused | Good |
| Whatagraph | $286/mo (Go)* | ✓ | ✓ Branded | ✓ 55+ sources | None |
| Looker Studio | $0 (DIY) | Embed anywhere | ✓ DIY | Via connectors | None |
*Whatagraph lists white-labeled reports on its Max tier ($812/mo); confirm branding scope on Go before purchase. All figures verified July 2026 against official pricing pages linked in each section.
Compare cost as your client roster grows
These estimates use the source counts and billing assumptions shown in the vendor reviews. Confirm current prices and branding scope with the vendor before purchase.
Monthly cost at 5, 15, and 50 clients
Choose by your reporting needs
- For cross-channel dashboards, compare the data connectors and client access offered by the reporting vendors above.
- For branded audit PDFs, confirm that your chosen plan explicitly includes PDF branding.
- For your own document workflow, export CrawlRaven technical findings as CSV and prepare the presentation separately.
Frequently asked questions
Does CrawlRaven offer white-label reports?
No. CrawlRaven currently exports technical findings as CSV. Branded PDF generation, custom report domains, and client portals are not available.
How should I compare reporting costs?
Check client limits, connected data sources, branding add-ons, delivery limits, and the renewal period. Compare the same scope of functionality and confirm the vendor's current offer before purchasing.
15+ years of growing SaaS websites through SEO | Author, 200-Point Audit Checklist
Aditi has spent 15+ years helping SaaS companies scale organic traffic through technical SEO and content strategy. She is the author of the CrawlRaven 200-Point Audit checklist used by agencies and in-house teams to systematically improve search performance.